Principal Analyst, Forrester

Amy Bills has brought best practice principles and strategy to execution in a range of senior marketing roles. She has held positions in demand marketing, customer marketing, and customer advocate marketing at innovative B2B technology organizations and marketing agencies.

Amy was director of customer marketing at Blackbaud, the world’s leading cloud software provider for nonprofits and the social good ecosystem, where she drove strategy and execution of upsell and cross-sell initiatives and originated an award-winning advocate marketing program. She was director of partner marketing for leading marketing automation company Eloqua, which was subsequently acquired by Oracle; and vice president of marketing for Austin-based marketing agency Bulldog Solutions, an early adopter of the SiriusDecisions Demand Waterfall^®. She also held marketing and editorial roles at Freescale Semiconductor and Hoover’s Online (now D&B Hoovers). Amy began her career as a print journalist for newspapers in Tampa, Florida; and Charleston, West Virginia.

Amy graduated from the University of Pennsylvania. She is a native New Yorker transplanted to Austin, Texas.