Head of CX Advisory, SAP Asia Pacific & Japan

Ben Nottle leads the Asia Pacific & Japan CX Advisory. Ben was a CRM pioneer in Asia and has supported customer experience-related initiatives across the region for 20 years.  His experience in advising CxOs on CX adoption and value realization across Asia has resulted in him becoming a strategic advisor to SAP customers across the CX spectrum, covering experience management,  marketing, sales, commerce, service and customer data management.