Bradford Shellhammer
Vice President of Buyer Engagement, eBay & GM, eBay New York
As Vice President of Buyer Engagement at eBay, Bradford is a leading product visionary in the company. He and his teams define the direction, design, and build of eBay’s Buyer Growth, Discovery, Identity, Global, Mobile, and Personalization experiences including home pages, identity, browse pages, global header and navigation, content, Interests, My eBay, fashion, soft goods, verticalized experiences, guest experiences, couponing and referral programs, Watch List, saved searches, sellers, and brands. He also sets the vision of eBay’s personalized shopping algorithms and products, and the company’s mobile strategy, while providing creative direction of visual design and curation. As GM of eBay New York, Bradford leads one of eBay’s most important offices, which houses advertising, personalization, design and curation teams.
Prior to eBay he was one of Fast Company’s ‘100 Most Creative People in Business’ and was coined the ‘King of Quirk’ by Forbes Magazine and the ‘Eames of E-Commerce’ by Wired. He was also the founder of Fab.com, Bezar, and Queerty, was Chief Design Officer at Backcountry.com, and has won 3 Webbys. In his spare time, you can find Bradford singing in a rock band.