Principal Analyst, Forrester
Coming from a family of teachers, Brett is passionate about helping clients to learn new strategies and develop their internal capabilities to drive success. His research builds on more than 25 years of diverse experience in marketing, operations, analytics, and technology.
Brett joined Forrester through the acquisition of SiriusDecisions. Prior to SiriusDecisions, he served as the VP of product management at Sportsdigita, focused on its cloud-based sales enablement platform (Digideck), as well as its custom solutions and integration services. Prior to that role, Brett spent five years in professional sports with the Minnesota Timberwolves & Lynx. In several roles, culminating in VP of business intelligence, Brett created the organization’s analytics and research team and managed the IT, marketing operations, and email marketing functions.
Brett also served as director of marketing operations for Lawson Software (later acquired by Infor), where he was responsible for building marketing reporting infrastructure, maintaining the organization’s customer and prospect database, and building analytics capabilities across marketing, sales, and product management.
Brett received a BBA in marketing from The George Washington University.
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