Chris Thompson

General Manager and Head of Marketing Data and Analytics, ASB Bank

Chris Thompson is a Marketing executive with more than thirty years’ experience in disrupting industries. Chris has worked on revolutionising the publishing industry with Adobe & Apple, changed the way New Zealanders connect by building the largest internet provider, Xtra, led broadband, fibre & mobile marketing for NZ’s largest telco: Spark (formerly Telecom), and is currently transforming the marketing of a major bank in NZ (ASB) through large scale marketing and customer experience automation.