VP, Research Director, Forrester

With more than 20 years of marketing experience, Cristina joins SiriusDecisions as a marketing operations executive with extensive domestic and international planning, market intelligence, measurement and analytics, and business process management expertise. Cristina has pioneered marketing performance management technologies and tools and served as the change agent for ISV channel program development, recruitment and enablement. She has also led industry marketing, product marketing and competitive intelligence functions.

Prior to joining SiriusDecisions, Cristina managed the marketing operations function at Zebra Technologies where she was responsible for the establishment of marketing plans, development of the global centralized marketing metrics dashboard, improvement of the lead management process, and deployment and integration of marketing technologies. Earlier in her career, Cristina led the software release and software enhancement processes of McKesson Corporation, using Six Sigma Black Belt training.

Cristina earned an MBA in marketing and a bachelor of science from the University of Georgia.