Principal Analyst, Forrester

Dara is a seasoned channel professional with 20 years of agency and supplier-side practitioner experience building and optimizing global channel marketing programs for B2B companies in technology, professional services, healthcare and advanced manufacturing. With strong digital and business intelligence expertise, she is skilled at integrating channel data sources to align partners with buyers and drive attributable channel impact.

Prior to joining SiriusDecisions, Dara led global channel marketing programs for a leading networking supplier, with responsibility for demand marketing activities from the supplier to, through and for partners. In her agency consulting roles, Dara developed award-winning digital partner marketing strategies for clients including Avnet, Arrow, NetApp, Oracle, Cisco, HPE, Polycom, Chicago Pneumatic, Haas Automation, Republic Services and LifeLock.

Dara’s channel acumen spans demand creation, product launch management, partner enablement strategies, channel incentive program development and channel communications in companies of all sizes – from start-ups to enterprise organizations. She is passionate about partner experience and a champion for voice-of-the-partner initiatives.