Frank Desvignes

Directeur Innovation Labs, AXA

Frank Desvignes, 46, is a former web entrepreneur. He started his career in digital in1995 by launching the first French on-line survey tool to collect feedbacks from e-consumers. He created the E-Marketing department and managed the internet andmobile department of retail banking in France at BNP Paribas. He was electedMarketing man of the year 2009 in France.

He joined AXA in 2012 to define and implement the company’s digital transformationstrategy being in charge of Global P&C and EMEA LATAM Region. Over the last 4years he actively led key digital transformation initiatives at group, regional and locallevels. He also use to provide on-demand expertise on e-commerce, mobile servicing,social networks and innovation on IOT and connected devices initiatives. He is one ofthe co-founders of AXA Drive (deployed in 20 countries) and My AXA.

Passionate about entrepreneurship and Innovation he moved in China in 2015 to createthe AXA Lab Asia in Shanghai to be closer to the most dynamic ecosystem of Fintechand Insurtech Startups. He is in charge of connecting the Asian ecosystem of Startupsand Tech Players to the Insurance world to design and implement innovative StrategicBusiness Models.

He is a board member of the Mobile Marketing Association in France.

Member of the Advisory Board of a Chinese peer to peer Insurance startup, P2P ProtectLimited.