Chief Data & Analytics Officer, Procter & Gamble
Guy Peri is Chief Data & Analytics Officer for Procter & Gamble. Guy leads the creation and implementation of P&G’s enterprise data/analytics strategy and architecture to enable strategic/operational insights and new business models. Guy also has responsibility for P&Gs data science team which applies advanced analytics against P&Gs largest business opportunities across marketing, sales, eBusiness and supply chain. Mr. Peri has embedded machine learning algorithms into key decision processes across P&Gs activity system to optimize outcomes (i.e. media planning – online/offline, sampling, couponing, trade promotion planning, supply planning, etc.).