Marketing Technology Strategist, ActionIQ
James Meyers is a marketing technology expert, coming to ActionIQ from Gartner as a research analyst covering topics from customer data platforms (CDPs) and data management, to customer analytics. James has unique expertise in single customer view solutions, having advised over two hundred organizations during his tenure at Gartner and having built and operationalized one himself (and deployed another) at Lowe’s Home Improvement. In his current role, James provides thought-leadership content on martech strategy in addition to advising clients and prospects first-hand on custom technology strategies that fulfill their use cases. In prior roles at Lowe’s Home Improvement, James was a data engineer and senior manager of data science, supporting marketing personalization.