Jennifer Tattenbaum

Senior Director of Interactive, The Shubert Organization

Jennifer heads up the product management, analytics and digital marketing at Shubert Ticketing, a division of The Shubert Organization, Inc. In her eighteen years at The Shubert Organization, Jennifer has led the strategic and technological development BtoB and BtoC platforms, from CRM, to CMS to ten websites, including, the highest volume ticket sales website for New York theater. She launched Shubert’s email marketing program in 2001, and now manages digital marketing operations for three divisions, including overall strategy and integration with back-end and third party data sources. She launched the first mobile e-commerce website for theatre tickets in 2009. She designed the customized, industry-specific analytics data collection for, used by the entire Broadway industry. Prior to The Shubert Organization, Jennifer managed the official website and webcast for the 2000 Tony Awards with technology partner IBM. She has a BA from Harvard.