Principal Analyst, Forrester

John Arnold has diverse experience leading and advising revenue growth teams for startups, scale-ups, and large enterprises. John has been a published marketing author since 2007, and is a highly regarded B2B marketing thought leader, speaker, workshop facilitator and change catalyst.

Prior to joining Forrester, John led a professional services sales team at Adobe, and prior to Adobe he was the head of Account-Based Marketing (ABM) Strategy and Consulting Services at Demandbase. John was vice president of marketing at FullContact, and the head of product marketing and sales enablement at Return Path. John was also on the advisory board at Wildfire (acquired by Google in 2012), and ran customer education teams for the Mobile Marketing Association and Constant Contact (IPO in 2007). John is an author of multiple For Dummies marketing books, a contributor for Entrepreneur Magazine online, and a course author for LinkedIn Learning.

John is a graduate of the Leeds School of Business at the University of Colorado in Boulder, with a degree in business administration and marketing.