VP, Principal Analyst, Forrester Research
Laura is a results-oriented marketing professional with more than 15 years of experience in strategic planning, demand generation, marketing operations and PR. She understands demand marketing for B2B companies and is passionate about companies with complex business models, especially those that sell to — and through — a channel.
Laura has held senior marketing positions at Epicor Software, American Express Corporate Services, Kofax Limited and Ingram Micro. She was an early adopter of marketing automation and sales force automation solutions as a customer of Eloqua (now Oracle’s Marketing Cloud) and then a member of Eloqua’s best-practice consulting team. At Eloqua, Laura worked with more than 500 customers over six years, helping them improve their sales and marketing processes and increasing their overall efficiency and effectiveness.
Laura received a BA in public relations from the University of Southern California.