VP Data Analytics, Acxiom

Lawrence Hsu is the VP of Data Analytics at Acxiom, where he leads a team of industry experts, data strategists, and data scientists who help Fortune 500 brands solve real-world problems using a data-driven approach. He is passionate about the intersection of consumer data and insights, and how they enable brands to build transparent, meaningful experiences for people and durable customer relationships. His team traverses a wide variety of disciplines and tackles everything from strategic roadmaps to data silos in the growing marketing and adtech space to cloud analytics to unbiased closed-loop measurement and advanced modeling.