Principal Analyst, Forrester

Lisa Gately has more than 20 years of experience in B2B technology content, communications, events and services marketing. She helps SiriusDecisions clients build and optimize their B2B content engines and transform them into competitive differentiators. Lisa is an evangelist for audience-centric content strategy, content marketing and content operations.

Prior to joining SiriusDecisions, Lisa held multiple marketing leadership roles at Genesys, including content strategy, customer marketing, services marketing and corporate marketing. Lisa has worked for a variety of organizations in marketing and portfolio management roles, including VMware, Nokia, Symantec and Lucent. Her areas of expertise include messaging, positioning, content strategy, content operations, sales enablement, services marketing, brand launches and customer marketing.

Lisa holds a master’s degree in business administration and a bachelor’s degree in public relations from the University of Florida.