VP, Principal Analyst, Forrester
Lisa brings over 20 years of experience to SiriusDecisions’ Product Management Research Service. Lisa’s experience has focused on global marketing and product management with an emphasis on strategic alliances and business development in emerging markets.
Prior to her role at SiriusDecisions, Lisa spent nine years in product management overseeing commercial printing equipment, software and consumable products for Eastman Kodak Company. Lisa played a key role in building Kodak’s industry-leading digital proofing and packaging products businesses, driving bottom-line growth through new technology and licensing partnerships.
Lisa also led product management and marketing for the inkjet product line for Kodak Polychrome Graphics. In this role, she spearheaded the integration of the portfolios of several corporate acquisitions and launched a joint software development effort with partner companies. Lisa also led KPG’s joint development efforts for printing plates and equipment in China.
Lisa’s extensive experience also includes six years in product marketing, overseeing global ink and printer marketing for Encad, Inc., a manufacturer of wide-format printers, inks and media. Encad is now a wholly owned subsidiary of Kodak. Lisa began her career at Bates Advertising, overseeing major brands such as Miller Genuine Draft, Saab Automobile, M&M’s and Philips Electronics.
Lisa has a BA in economics and political science from Emory University and an MBA from Duke’s Fuqua School of Business.