Chief Business Innovation Officer, MSC Cruises

Luca Pronzati is responsible to leverage on emerging technologies accelerating the digital innovation of the company for the worldwide market competition of the future. He is successfully spearheading the launch of “MSC for Me”, the industry-first digital innovation program designed to elevate on-board customer experience. To further enrich the MSC for Me ecosystem, Mr. Pronzati introduced in March 2019 Zoe, the industry-first virtual personal cruise assistant, powered by artificial intelligence.