Matt Papertsian

VP, Research Director, Emerging Growth Marketing, Forrester

Matt is a dynamic marketing and sales professional with more than 21 years of experience. He joined SiriusDecisions with a broad spectrum of B2B expertise, managing teams to drive regional, national and global marketing for large software firms as well as early-stage companies. His experience includes developing, managing and executing multi-touch, multi-trigger, inbound and outbound campaigns for enterprise sales; original equipment manufacturers; and channel, services and training teams. He also has experience managing PR and analyst relations, inbound marketing, search engine marketing, and telemarketing teams, both internal and external.

Prior to joining Forrester, Matt was senior director of global marketing for Pentaho Corporation, the world leader in open source business intelligence. At Pentaho, he initiated and managed joint campaigns with firms such as Accenture, Capgemini, Intel, Sun Microsystems, Ingres, Netezza, Cloudera and Vertica. Matt directed the development of new sales and marketing automation systems, and designed and implemented new sales and partner enablement processes as well as multi-trigger-based lead nurturing campaigns. These efforts helped Pentaho double its revenue for three consecutive years.

Matt received an MBA from Baruch College with concentrations in international marketing and management and a BA from the George Washington University.

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