VP, Principal Analyst, Forrester
Peter capitalizes on his 20+ years of revenue growth leadership in sales enablement, sales talent management and operational expertise. Finding a better, faster way to help B2B sales teams beat quota drives just about every topic, company, rep and channel partner he engages.
Prior to joining SiriusDecisions, Peter was a VP/research group director for the Aberdeen Group, where he founded and was principal analyst for the Sales Effectiveness Practice. Here, he covered the technology, service and consulting enablers that enterprise sales forces deploy to become best-in-class organizations. He also managed researchers in marketing, customer service, field service and human capital management disciplines.
His previous roles include VP, business development with MarketOne International, a global provider of lead lifecycle management services to technology sales and marketing executives; VP of global sales operations for Monster Worldwide’s TMP Advertising and Communications division; and a long-time stint with advertising firm JWG Associates.
Peter holds a BA in history and political science from Brown University.