Rachael Zahn
VP, Marketing & Sales Optimization, Investis Digital
Rachael Zahn, as VP of Marketing Optimization, supports marketing, strategic partnerships, and research initiatives for Investis Digital. She has been part of the performance marketing, communications, and digital experience industry for 20 years, with roles in account management, strategy, business development, and now, research and strategic partnerships. Previously with ZOG Digital, Sarkissian Mason, and other firms, she has worked with brands like Nike, Mazda, and Boeing – both big and small – simple and complex. Growing up as a preacher’s kid on a farm in southern Virginia, she learned the value of hard work, making your bed in the morning, and true grit – virtues that she still brings to the office every day. When she’s not working around the clock, you’ll find her trying to fit 32 hours of ‘stuff’ into a 24 hour day; traveling with her kids, growing a garden in the desert, or playing pickleball in the pines. With a bachelor’s degree in Corporate Communications and Marketing Information Systems from James Madison University, RZ continues to pursue her passion for truth, beauty, and goodness in the field – loves a great story, a worthy challenge, and any adventure.