VP, Principal Analyst, Forrester

Ross is passionate about helping B2B marketing organizations create meaningful systems of measurement that accurately reflect marketing’s contribution to the business. As a researcher and thought leader, Ross focuses on developing and operationalizing the approaches leading organizations use to demonstrate accountability, understand results and make improvements. His research has spanned the marketing operations discipline and includes data, process, people and technology.

Ross joined SiriusDecisions with more than 15 years of practitioner experience, previously serving as the director of marketing for Knovel, a SaaS–based provider of technical information for engineering markets. In this role, Ross led marketing operations, lead generation and customer marketing functions and implemented marketing measurement, marketing data strategies and marketing technologies. Before Knovel, Ross held multiple product and marketing leadership positions within Elsevier, a division of global information supplier Reed Elsevier.

Ross received a BA in English and sociology from the State University of New York at Albany.