Chief Marketing Officer, ANZ

Sweta Mehra is the Chief Marketing Officer at ANZ and leads development and delivery of the ANZ brand strategy, communication and digital sales and personalisation – all in service of deepening customer relationships, improving ANZ brand reputation and accelerating revenue growth.

Sweta has a unique blend of 20 years’ experience in consumer research and analytics, marketing and brand management expertise.

Sweta spent more than 17 years with Procter & Gamble in Singapore, focusing on brand management across a range of categories and countries in developed and developing markets. She also led the P&G consumer research function in a number of global and regional roles.

Sweta has a passion for brand building and creating breakthrough innovation leveraging technology.  She combines her analytical skills with a deep understanding of consumer and market needs across different geographies.

Sweta holds an MBA from the Indian Institute of Management and a Bachelor of Engineering from the National Institute of Technology, India.