VP, Principal Analyst, Forrester

Terry Flaherty is a senior marketing executive with a passion for sales and marketing integration through effective demand generation. His background includes more than 15 years’ experience delivering enterprise-level software solutions, including business process management (BPM), IT infrastructure management, business intelligence and application development.

Prior to joining SiriusDecisions, Terry was vice president of demand generation and revenue performance best practices at Bulldog Solutions, where he developed best-practice frameworks for revenue performance improvement and demand generation for Bulldog’s enterprise clients.

Terry also has several years’ experience as a marketing consultant, helping clients with corporate positioning, strategic messaging and implementation of marketing automation, customer relationship management systems and social media tools.

Terry also spent three years as the vice president of marketing at Lombardi Software, where he established the company as a leader in the newly emerging human-centric BPM market. Terry developed ValueNow, a value-centric sales methodology that used financial and operational benchmarking to generate budgets for solutions before BPM is a funded IT initiative. He was featured in Software CEO for his thought leadership on selling software in a depressed market.

Terry received a BS from Pennsylvania State University and an MS from Louisiana State University.