Forrester Total Economic Impact™: How do tech buyers justify purchasing your solution?

A complimentary Forrester on-demand webinar

Articulate and quantify the value of technology solutions for technology marketers

Content marketers, product marketers, and sales enablement professionals are facing an increasing volume of asset types and communication channels in the customer journey. Professionals like you may often ask:

  • When your customer is ready to buy, what content will you serve to them?
  • At what stage is it appropriate to showcase ROI content?
  • How do we leverage value quantification as marketing content?

Learn more about how Forrester uses Total Economic Impact (TEI) to articulate and quantify the value of technology solutions for technology marketers.

This on-demand webinar will also feature a former Financial Analyst from a large US retailer that leveraged TEI to build a multi-million dollar, cloud migration business case. Our guest will highlight what technology buyers expect from technology vendors during the value quantification process.

Key takeaways:

  • The challenges and portfolio of choices that content marketers have
  • Where does value quantification fit into the content marketer's toolkit?
  • How can you build compelling, quantified ROI cases to close business?
  • The TEI of TEI

Hosted by:

Reggie Lau
Total Economic Impact Principal Consultant
Forrester

Sean McCormick
Total Economic Impact Senior Consultant
Forrester

Rania Makriyiannis
Senior Consultant, APAC
Forrester

Complimentary on-demand webinar

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