Forrester APAC Complimentary On-Demand Webinar
76% of global CEO’s and Boards feel that current business models will be unrecognizable in the next 4 years.
Given the unprecedented changes in our economy, new buying journeys, and emerging technologies, most firms are now considering ecosystems as the key ingredient to survival and growth. With the rapidly shifting partner landscape, channel leaders and B2B marketers can no longer succeed with manual, human-centric processes or rely on spreadsheets to manage their partner programs.
Ecosystems are different from traditional indirect channels in that they are untethered to the financial transaction and focused more on intra-firm value creation, access and attachment to external networks, and partner innovation. Watch this webinar where Jay McBain unpacks these future trends and provides actionable advice on the changing technology market and how to thrive in broader channel ecosystems.
Key takeaways:
- Actionable advice on changing technology market
- Channel trends and priorities
- How you can grow your business in channel ecosystems
