Forrester for technology providers
It’s never been harder to develop, market, and sell technology solutions. There are new buyers, influencers, and competitors; the market demands near real-time product enhancements; and yesterday’s selling and marketing strategies are obsolete. Staying ahead of the competition requires deep customer, product, and peer insights — and dynamic demand generation programs that deliver results.
John Evarts, Chief Financial Officer & Chief Operations Officer, Mediafly (1:07)