Predictions 2026 Webinar: B2B Marketing, Sales, & Product

AI hype is cooling. Buyer skepticism is rising. In 2026, B2B organizations will be called to deliver real value — grounded in operational rigor, not empty promises. To drive sustainable growth, leaders will need to prove impact with clarity and credibility.

How can you navigate these shifts with confidence? Join Forrester’s analysts for a fast-paced, insights-packed webinar revealing our 2026 predictions for B2B marketing, sales, and product leaders.

Why Attend?

You’ll walk away with:

• A clear view of the predictions shaping B2B marketing strategy in 2026.
• Tools to prioritize trust, transparency, and long-term value.
• Insights to help your team stay relevant — and outperform.

Reserve your spot so you can:

• Anticipate what’s coming so you can focus on the metrics that will move the needle on success.
• See Forrester tools in action to learn how they align priorities with outcomes.
• Engage in live Q&A with analysts: Ask tough questions, challenge assumptions, and get clarity.

Bonus: Unlock valuable resources grounded in Forrester’s trusted research, curated exclusively for webinar attendees.