The Pursuit And Peril Of Control Is Reshaping B2B GTM Strategy
In 2027, organizations will face a difficult balancing act. New AI-driven capabilities promise greater speed and efficiency, but they also introduce risks, from flawed assumptions and questionable insights to growing buyer scrutiny and AI-powered evaluation. At the same time, buyers and providers will navigate a more complex landscape where human expertise and machine intelligence increasingly work side by side.
How can leaders stay ahead?
Join Forrester analysts for this fast-paced webinar revealing our top 2027 predictions for B2B go-to-market leaders. Get an early look at the trends poised to reshape how buyers discover, evaluate, and trust providers. Come away with clear next steps on what you can do now to turn AI disruption into opportunity.
Reserve your spot to:
- Uncover the buying shift that will redefine what it means to be discoverable.
- See why the most successful organizations will be those that are easily verifiable.
- Learn what’s driving the growing importance of being trustworthy in the AI era.
Bonus: Take part in a live analyst Q&A and see how Forrester AI can help you quickly translate 2027 predictions into more confident business decisions.
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Predictions 2027 Webinar: B2B Go-To-Market
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Next Steps
Guide
Discover five market shifts B2B GTM leaders must navigate to take back control of AI.
Continue Exploring
Explore additional insights, guidance, and resources across all our 2027 predictions.