What It Means: A Forrester podcast

The age of the customer isn’t a tagline — it’s a fundamental shift in the market that is forcing companies and executives to change course. In Forrester’s What It Means podcast, we’ll examine those changes, what they mean, and what executives can do about them.

Latest Episodes

PODCAST

Culture Transformation — The Potential And Purpose

What It Means September 14, 2017
Forrester Analyst Sam Stern discusses the linkage between culture change and purpose — and how companies can overcome the challenges of culture transformation.
Listen Now
PODCAST

From Digital Disruption To Self-Disruption: An Outside In Approach

What It Means September 7, 2017
Forrester Analyst Nigel Fenwick discusses self-disruption and how traditional companies can translate extraordinary strengths into a disruptive mindset and motion.
Listen Now
PODCAST

The Risks And Rewards Of Artificial Intelligence

What It Means August 31, 2017
Forrester Analysts Mike Gualtieri and TJ Keitt discuss the risks and rewards of artificial intelligence — and what actions companies must take to best leverage AI.
Listen Now
PODCAST

The Fractured Banking Model — Embrace Or Fight Change?

What It Means August 24, 2017
Senior Analyst Peter Wannemacher discusses why the once all-powerful banking model is now delicate and unstable — and the choice banks must make to remain relevant.
Listen Now
PODCAST

Blockchain Fever: The Potential And Challenges Of Blockchain Technology

What It Means August 17, 2017
Principal Analyst Martha Bennett disentangles the hype from the reality of blockchain technology — and discusses its revolutionary potential for the economy.
Listen Now
PODCAST

The Decline Of Consumer Trust And What To Do About It

What It Means August 10, 2017
Forrester Senior Analyst Tom Champion discusses the decline of consumer trust and how companies can rebuild brand equity with transparency, integrity, and competency.
Listen Now
PODCAST

The Battle For Talent

What It Means August 3, 2017
Forrester Analysts Marc Cecere and Jeffrey Hammond talk through the battle for talent and how companies are making fundamental changes to ensure they can compete and win in the age of the customer.
Listen Now
PODCAST

How And Why Customers Are Empowered

What It Means July 27, 2017
Forrester Senior Analyst Anjali Lai shares why companies need to think about customers in the context of their motivations (not just demographics or current behaviors) and measure predictive factors to get ahead of rising customer expectations and potential churn.
Listen Now
PODCAST

The New Brand Framework: How Emotions Fuel Your Brand Energy

What It Means July 20, 2017
Vice President and Principal Analyst Dipanjan Chatterjee discusses the evolution of brand management — and why legacy brand frameworks no longer cut it in the age of the customer.
Listen Now
PODCAST

Digital Business Transformation: Where We Are And Where We’re Headed

What It Means July 13, 2017
Forrester Vice President and Principal Analyst Julie Ask shares what’s in the way for most companies trying to transform digitally — and provides a new way of thinking and working to gain momentum.
Listen Now
PODCAST

Demystifying The Internet Of Things (IoT)

What It Means July 6, 2017
Forrester Vice President and Principal Analyst Frank Gillett provides a structured view of IoT — what it is, how to use it, and why you should.
Listen Now
PODCAST

The Power Of Defining Moments

What It Means June 29, 2017
Bestselling author and Stanford professor Chip Heath examines how identifying and building “defining moments” is changing the game for experience design and financial performance.
Listen Now
PODCAST

The Consequences Of The End Of Advertising

What It Means June 22, 2017
Forrester Analysts James McQuivey and Keith Johnston continue their discussion on the end of interruption-based advertising and reveal who the winners and losers will be in this new world.
Listen Now
PODCAST

The End Of Advertising As We Know It

What It Means June 15, 2017
Forrester Analysts James McQuivey and Keith Johnston describe a seemingly inevitable shift in advertising: from interruptive ads to experience-driven relationships.
Listen Now
PODCAST

Carnival Corporation’s Experience Revolution

What It Means June 8, 2017
Carnival Corporation’s Chief Experience and Innovation Officer John Padgett shares how Carnival is using technology to revolutionize the way we travel.
Listen Now
PODCAST

The Power Of A Values-Based Strategy

What It Means June 1, 2017
Forrester Principal Analyst Jim Nail shares how brands can align with consumers’ values to win their hearts and wallets.
Listen Now
PODCAST

Countdown To GDPR

What It Means May 25, 2017
Forrester Principal Analyst Fatemeh Khatibloo examines the impact of the new General Data Protection Regulation (GDPR), which rewrites privacy rules and converts privacy as a human right to a force of market disruption.
Listen Now
PODCAST

Prioritizing Cybersecurity: Learnings From WannaCry

What It Means May 18, 2017
Forrester Principal Analyst Jeff Pollard explains the WannaCry ransomware attack and what it means to business and technology leaders as companies and institutions become increasingly under siege from cyberthreats.
Listen Now
PODCAST

The Death Of A (B2B) Salesman

What It Means May 11, 2017
Forrester Vice President and Principal Analyst Andy Hoar discusses the large-scale displacement of B2B sales reps by 2020, triggered by the powerful combination of empowered customers and digital technologies.
Listen Now
PODCAST

Futurology: From Mobile Silos To Open Ecosystems

What It Means May 4, 2017
Forrester Vice President and Principal Analyst Michael Facemire describes a technology future that is on one level so obvious and human but on another level fundamentally disruptive.
Listen Now