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(chiming)

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- Hi I'm Dan Bieler.

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I'm a Principal Analyst at Forrester.

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I'm here in Cloud Town, Hangzhou
at the Apsara Conference,

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which is Alibaba's Cloud Conference.

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Now, there are many themes and impressions

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I could share with you,

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but let me focus on three themes

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that I believe are quite interesting.

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Firstly, the international component.

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I have seen many indications
that Alibaba is ready

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to take the next step and
really push its Cloud activities

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into the international markets.

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Firstly, of course, it wants
to focus on Asia Pacific,

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like Indonesia, Malaysia, Thailand,

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and other countries in the region.

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We also heard that there are
plans to really push harder

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into Europe, where Alibaba
has built a data center

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in Germany, for instance,
to enable Chinese customers

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to do business in Europe,

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and European customers
to do business in China.

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So there are quite a few
activities happening around here,

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and we expect Alibaba to be much stronger

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in the international footprint.

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Secondly, we also see there
is an awareness by Alibaba

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to play the ecosystems game much more.

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So, for instance, its aware
that it's not really capable

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of addressing all the customer
requirements, end to end,

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in the sense of being able
to help customers all along

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with issues such as driving
business model transformation,

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business process
transformation, on its own.

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So it's reaching out to
partners like Deloitte, Accenture,

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it's working with the
likes of SAP and Salesforce

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to address these kind of issues.

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In addition, it has several
other smaller players

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that address this much more
vertically related issues

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around business model transformation.

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And thirdly, what we see is that Alibaba

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is really driving a different culture,

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a much more agile culture,

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a culture where it's
embracing open innovation,

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a culture where it sees change

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as a key for new opportunities
and growth opportunities.

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It's, in many respect, a place
where the glass is half full

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and I think we can all learn a lot

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from this general
approach to doing business

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in times where there
are many uncertainties.

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Alibaba is a company, certainly,
you should look out for.

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It's a company where a lot

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of new innovations are coming from.

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And, with this, I thank you for watching,

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and wish you a great day from Hangzhou.

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(chiming)