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(uplifting music)

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Your data's worth nothing.

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As Thomas Edison said,

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the value of an idea
lies in the using of it.

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Unfortunately, most companies today

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still aren't effectively
using the data they have.

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Most of them want to be insights-driven,

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but 91% of decision-makers tell us

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that they are challenged in doing so.

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Why?

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Because we focus too
much on the technology.

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On democratizing data.

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But giving people more access to data,

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more reports, more dashboards,

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isn't productive if they
don't know how to use them.

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What is a book if you
don't know how to read?

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Data literacy programs
must increase the awareness

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of what is data today

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and how can it be used.

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They need to help
decision makers understand

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how to read, interpret, and apply data

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in their business context.

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And they need to help data
experts enhance their expertise

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and use those experts
to scale the programs

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across the entire organization.

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Want to find out more?

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Check out Forrester's new
data literacy research.

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Set up an inquiry.

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Let's talk.