(uplifting music)
Your data's worth nothing.
As Thomas Edison said,
the value of an idea lies in the using of it.
Unfortunately, most companies today
still aren't effectively using the data they have.
Most of them want to be insights-driven,
but 91% of decision-makers tell us
that they are challenged in doing so.
Why?
Because we focus too much on the technology.
On democratizing data.
But giving people more access to data,
more reports, more dashboards,
isn't productive if they don't know how to use them.
What is a book if you don't know how to read?
Data literacy programs must increase the awareness
of what is data today
and how can it be used.
They need to help decision makers understand
how to read, interpret, and apply data
in their business context.
And they need to help data experts enhance their expertise
and use those experts to scale the programs
across the entire organization.
Want to find out more?
Check out Forrester's new data literacy research.
Set up an inquiry.
Let's talk.