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Take a better approach to marketing strategy. Use a Compass

Follow our Compass to create marketing, sales, and product alignment around a shared corporate strategy, build a solid long-term marketing strategy, and empower your team to act on it.

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The Marketing Strategy Compass can reliably guide you to greater marketing performance. 

If you want to improve your marketing strategy process – and results – but you’re not sure where or how to start, you’re not alone. Most CMOs we talk to share your concerns. 

Turn to the Forrester Marketing Strategy Compass for guidance. Read this introduction, and you’ll see how using the Marketing Strategy Compass will help you: 

  • Create product, marketing and sales alignment, and establish a corporate strategy you all share. 
  • Build long-term marketing strategies that account for what’s happening in your markets, and in your company. 
  • Empower functional marketing leadership to strategize and plan with more confidence.