Color

Representing the energy we bring to our work every day

The following guidelines are for Forrester’s employees and agencies. Using them will ensure consistent experiences across all touchpoints and strengthen Forrester’s brand value.

For usage of the Forrester brand by Forrester clients, please refer to our Citation Policy.

Use color with confidence

Bold color combinations are core to our brand. Careful application of color will maintain our unique look and feel. Our primary palette takes precedence. When applying our secondary palette, refer to the following proportions in a single scenario.

Usage proportions

It’s important to follow our rules of proportion in order to maintain brand consistency and remain accessible for all people. White plays an important role in all brand communications and should be balanced with our Forrester Green, Dark Green, and Black. Our secondary colors should be used reasonably in digital and print — typically 1-2 per communication so as not to overwhelm. Yellow is our accent color; a little goes a long way.

Color combinations

Some color combinations are more successful than others. Use our color combination generator for ideas. Start with a primary or secondary color as your base.

Dark Green
HEX# 003D2D Copy HEX Value
RGB 0, 61, 45 Copy RGB Value
CMYK 100, 0, 26, 76 Copy CMYK Value
Pantone 3435C Copy Pantone Value
Medium Green
HEX# 3BB982 Copy HEX Value
RGB 59, 185, 130 Copy RGB Value
CMYK 68, 0, 30, 27 Copy CMYK Value
Pantone 346C Copy Pantone Value
Black
HEX# 000000 Copy HEX Value
RGB 0, 0, 0 Copy RGB Value
CMYK 0, 0, 0, 100 Copy CMYK Value
Pantone Black 6C Copy Pantone Value
Dark Green
HEX# 003D2D Copy HEX Value
RGB 0, 61, 45 Copy RGB Value
CMYK 100, 0, 26, 76 Copy CMYK Value
Pantone 3435C Copy Pantone Value
Forrester Green
HEX# 00563F Copy HEX Value
RGB 0, 86, 63 Copy RGB Value
CMYK 100, 0, 27, 66 Copy CMYK Value
Pantone 7484C Copy Pantone Value
Medium Green
HEX# 3BB982 Copy HEX Value
RGB 59, 185, 130 Copy RGB Value
CMYK 68, 0, 30, 27 Copy CMYK Value
Pantone 346C Copy Pantone Value

Our color palette is recognizable

Our Forrester Green is recognizable and familiar. Our complementary colors are bright and uplifting. We do not designate specific meaning to our colors. Doing so would dampen necessary flexibility and likely be lost on users. Our system is intentionally open and dynamic.

Digital accessibility

Accessibility refers to the design of products, devices, services, or environments so as to be usable by people with disabilities.
In order for digital products to be compliant with WCAG 2.0 standards, normal text (18 pt. and below) must maintain a minimum contrast ratio of at least 4.5:1. Large text (18 pt. and above) requires a minimum contrast ratio of 3:1. Please refer to the recommendations in each color swatch below. If a text color doesn’t appear on the desired background color, its usage is not permitted.

For more information on digital accessibility, visit webaim.org.

White

Color Specifications
HEX# FFFFFF Copy HEX Value
RGB 255, 255, 255 Copy RGB Value
CMYK 0, 0, 0, 0 Copy CMYK Value
Pantone White Copy Pantone Value
AA Compliant Colors Small text Large text
Black Pass Pass
Forrester Green Pass Pass
Dark Green Pass Pass
Dark Blue Pass Pass
Purple Pass Pass

Forrester Green

Color Specifications
HEX# 00563F Copy HEX Value
RGB 0, 86, 63 Copy RGB Value
CMYK 100, 0, 27, 66 Copy CMYK Value
Pantone 7484C Copy Pantone Value
AA Compliant Colors Small text Large text
White Pass Pass
Yellow Pass Pass

Dark Green

Color Specifications
HEX# 003D2D Copy HEX Value
RGB 0, 61, 45 Copy RGB Value
CMYK 100, 0, 26, 76 Copy CMYK Value
Pantone 3435C Copy Pantone Value
AA Compliant Colors Small text Large text
White Pass Pass
Yellow Pass Pass

Black

Color Specifications
HEX# 000000 Copy HEX Value
RGB 0, 0, 0 Copy RGB Value
CMYK 0, 0, 0, 100 Copy CMYK Value
Pantone Black 6C Copy Pantone Value
AA Compliant Colors Small text Large text
White Pass Pass
Yellow Pass Pass

Bright Green

Color Specifications
HEX# A6E483 Copy HEX Value
RGB 166, 228, 131 Copy RGB Value
CMYK 27, 0, 43, 11 Copy CMYK Value
Pantone 359C Copy Pantone Value
AA Compliant Colors Small text Large text
Black Pass Pass

Medium Green

Color Specifications
HEX# 3BB982 Copy HEX Value
RGB 59, 185, 130 Copy RGB Value
CMYK 68, 0, 30, 27 Copy CMYK Value
Pantone 346C Copy Pantone Value
AA Compliant Colors Small text Large text
Black Pass Pass

Bright Blue

Color Specifications
HEX# 27AFE7 Copy HEX Value
RGB 39, 175, 231 Copy RGB Value
CMYK 83, 24, 0, 9 Copy CMYK Value
Pantone 298C Copy Pantone Value
AA Compliant Colors Small text Large text
Black Pass Pass

Dark Blue

Color Specifications
HEX# 10398C Copy HEX Value
RGB 16, 57, 140 Copy RGB Value
CMYK 89, 59, 0, 45 Copy CMYK Value
Pantone 286C Copy Pantone Value
AA Compliant Colors Small text Large text
White Pass Pass
Yellow Pass Pass
Bright Blue Fail Pass

Purple

Color Specifications
HEX# 472361 Copy HEX Value
RGB 71, 35, 97 Copy RGB Value
CMYK 27, 64, 0, 62 Copy CMYK Value
Pantone 269C Copy Pantone Value
AA Compliant Colors Small text Large text
White Pass Pass
Yellow Pass Pass
Bright Blue Pass Pass

Yellow

Color Specifications
HEX# FFDE00 Copy HEX Value
RGB 255, 222, 0 Copy RGB Value
CMYK 0, 13, 100, 0 Copy CMYK Value
Pantone 107C Copy Pantone Value
AA Compliant Colors Small text Large text
Black Pass Pass
Forrester Green Pass Pass
Dark Green Pass Pass
Dark Blue Pass Pass
Purple Pass Pass

Client and event sponsor usage

Use of the Forrester logo and brandmarks is subject to review and approval by the Citations team. See our Citation Policy for more information or contact the Citations team at citations@forrester.com.