Color

Representing the energy we bring to our work every day

The following guidelines are for Forrester’s employees and agencies. Using them will ensure consistent experiences across all touchpoints and strengthen Forrester’s brand value.

For usage of the Forrester brand by Forrester clients, please refer to our Citation Policy.

Be bold, but don’t scream

Bold color combinations are core to our brand. Careful application of color will maintain our unique look and feel. Our primary palette takes precedence. When applying our secondary palette, do not overuse multiple colors in a single scenario so as to maintain a level of sophistication.

Usage proportions

It is important to follow our rules of proportion when creating any brand communication in order to maintain brand consistency and remain accessible for all people. White plays a very important role in all brand communications and is meant to be balanced with our Forrester Green, Dark Green and Black. Our secondary colors should be used reasonably in digital and print — typically 1-2 per communication so as not to overwhelm. Yellow is our accent color, a little goes a long way.

Color combinations

Some color combinations are more successful than others. Use our color combination generator for ideas. Start with a primary or secondary color as your base.

Dark Green
HEX# 003D2D Copy HEX Value
RGB 0, 61, 45 Copy RGB Value
CMYK 89, 47, 78, 57 Copy CMYK Value
Pantone 3435C Copy Pantone Value
Medium Green
HEX# 3BB982 Copy HEX Value
RGB 58, 185, 129 Copy RGB Value
CMYK 72, 0, 67, 0 Copy CMYK Value
Pantone 346C Copy Pantone Value
Black
HEX# 000000 Copy HEX Value
RGB 0, 0, 0 Copy RGB Value
CMYK 50, 50, 50, 100 Copy CMYK Value
Pantone Black 6C Copy Pantone Value
Dark Green
HEX# 003D2D Copy HEX Value
RGB 0, 61, 45 Copy RGB Value
CMYK 89, 47, 78, 57 Copy CMYK Value
Pantone 3435C Copy Pantone Value
Forrester Green
HEX# 00563F Copy HEX Value
RGB 0, 86, 63 Copy RGB Value
CMYK 92, 40, 79, 37 Copy CMYK Value
Pantone 7484C Copy Pantone Value
Medium Green
HEX# 3BB982 Copy HEX Value
RGB 58, 185, 129 Copy RGB Value
CMYK 72, 0, 67, 0 Copy CMYK Value
Pantone 346C Copy Pantone Value

Recognizable and flexible

Our color palette is true to us. Our clients will recognize our familiar Forrester green but also be inspired by bright and uplifting complementary colors. Our colors are not designated specific meaning. Assigning specific meaning to colors would dampen necessary flexibility and likely be lost on users. Our system is intentionally open and flexible.

Digital accessibility

Accessibility refers to the design of products, devices, services, or environments so as to be usable by people with disabilities.
In order for digital products to be compliant with WCAG 2.0 standards, normal text (18 pt. and below) must maintain a minimum contrast ratio of at least 4.5:1. Large text (18 pt. and above) requires a minimum contrast ratio of 3:1. Please refer to the recommendations in each color swatch below. If a text color doesn’t appear on the desired background color, it’s usage is not recommended.

For more information on digital accessibility, visit webaim.org.

White

HEX# FFFFFF Copy HEX Value
RGB 255, 255, 255 Copy RGB Value
CMYK 0, 0, 0, 0 Copy CMYK Value
Pantone White Copy Pantone Value
AA Compliant Colors Small text Large text
Black 100% Pass Pass
Forrester Green Pass Pass
Dark Green Pass Pass
Royal Blue Pass Pass
Purple Pass Pass

5% Black

HEX# F2F2F2 Copy HEX Value
RGB 242, 242, 242 Copy RGB Value
CMYK 4, 2, 2, 0 Copy CMYK Value
Pantone 5% Black Copy Pantone Value
AA Compliant Colors Small text Large text
Black 100%, 80% Pass Pass
Forrester Green Pass Pass
Dark Green Pass Pass
Royal Blue Pass Pass
Purple Pass Pass

40% Black

HEX# 999999 Copy HEX Value
RGB 153, 153, 153 Copy RGB Value
CMYK 42, 34, 35, 1 Copy CMYK Value
Pantone 40% Black Copy Pantone Value
AA Compliant Colors Small text Large text
Black 100% Pass Pass
Forrester Green Fail Pass
Dark Green Fail Pass
Royal Blue Fail Pass
Purple Fail Pass

80% Black

HEX# 333333 Copy HEX Value
RGB 51, 51, 51 Copy RGB Value
CMYK 70, 64, 63, 61 Copy CMYK Value
Pantone 80% Black Copy Pantone Value
AA Compliant Colors Small text Large text
Black 5% Pass Pass
White Pass Pass
Yellow Pass Pass

Black

HEX# 000000 Copy HEX Value
RGB 0, 0, 0 Copy RGB Value
CMYK 50, 50, 50, 100 Copy CMYK Value
Pantone Black 6C Copy Pantone Value
AA Compliant Colors Small text Large text
Black 40%, 5% Pass Pass
White Pass Pass
Yellow Pass Pass

Forrester Green

HEX# 00563F Copy HEX Value
RGB 0, 86, 63 Copy RGB Value
CMYK 92, 40, 79, 37 Copy CMYK Value
Pantone 7484C Copy Pantone Value
AA Compliant Colors Small text Large text
White Pass Pass
Yellow Pass Pass

Dark Green

HEX# 003D2D Copy HEX Value
RGB 0, 61, 45 Copy RGB Value
CMYK 89, 47, 78, 57 Copy CMYK Value
Pantone 3435C Copy Pantone Value
AA Compliant Colors Small text Large text
White Pass Pass
Yellow Pass Pass

Bright Green

HEX# A6E483 Copy HEX Value
RGB 166, 228, 131 Copy RGB Value
CMYK 36, 0, 64, 0 Copy CMYK Value
Pantone 359C Copy Pantone Value
AA Compliant Colors Small text Large text
Black 100% Pass Pass

Medium Green

HEX# 3BB982 Copy HEX Value
RGB 58, 185, 129 Copy RGB Value
CMYK 72, 0, 67, 0 Copy CMYK Value
Pantone 346C Copy Pantone Value
AA Compliant Colors Small text Large text
Black 100% Pass Pass

Bright Blue

HEX# 27AFE7 Copy HEX Value
RGB 39, 175, 231 Copy RGB Value
CMYK 69, 13, 0, 0 Copy CMYK Value
Pantone 298C Copy Pantone Value
AA Compliant Colors Small text Large text
Black 100% Pass Pass

Dark Blue

HEX# 10398C Copy HEX Value
RGB 16, 57, 140 Copy RGB Value
CMYK 100, 90, 13, 3 Copy CMYK Value
Pantone 286C Copy Pantone Value
AA Compliant Colors Small text Large text
White Pass Pass
Yellow Pass Pass
Bright Blue Pass Pass

Purple

HEX# 472361 Copy HEX Value
RGB 71, 34, 97 Copy RGB Value
CMYK 84, 100, 30, 21 Copy CMYK Value
Pantone 269C Copy Pantone Value
AA Compliant Colors Small text Large text
White Pass Pass
Yellow Pass Pass
Bright Blue Pass Pass

Yellow

HEX# FFDE00 Copy HEX Value
RGB 255, 221, 0 Copy RGB Value
CMYK 2, 9, 99, 0 Copy CMYK Value
Pantone 107C Copy Pantone Value
AA Compliant Colors Small text Large text
Black 100% Pass Pass
Forrester Green Pass Pass
Dark Green Pass Pass
Royal Blue Pass Pass
Purple Pass Pass

Preferred color palette for UI applications

Our primary UI palette consists of dark green, medium green, black, gray, yellow and plenty of whitespace. Click through to see how the usage ratios can be adjusted for various applications.

Tertiary palette for digital applications

For color coding and other special applications where additional colors are called for, we have provided a tertiary palette. Please note, this palette may only be used for digital. Large text, in any of the colors below may be used on white backgrounds, or large text in white can be used as a foreground. We don’t recommend the use of black text as a foreground color.

Dark Magenta

HEX# D01BA6 Copy HEX Value
RGB 208, 27, 166 Copy RGB Value

Red

HEX# E81C2C Copy HEX Value
RGB 208, 27, 166 Copy RGB Value

Olive Green

HEX# 467912 Copy HEX Value
RGB 208, 27, 166 Copy RGB Value

Moss Green

HEX# 246457 Copy HEX Value
RGB 208, 27, 166 Copy RGB Value

Bright Grape

HEX# 4A24D6 Copy HEX Value
RGB 208, 27, 166 Copy RGB Value

Royal Blue

HEX# 124EBF Copy HEX Value
RGB 208, 27, 166 Copy RGB Value

Teal Blue

HEX# 127093 Copy HEX Value
RGB 208, 27, 166 Copy RGB Value

Blue Gray

HEX# 294260 Copy HEX Value
RGB 208, 27, 166 Copy RGB Value

Examples of the tertiary palette in use


Client and event sponsor usage

Use of the Forrester logo and brandmarks is subject to review and approval by the Citations team. See our Citation Policy for more information or contact the Citations team at citations@forrester.com.