Iconography
Clarifying complex concepts through visual simplicity
Clear and contemporary
Our icons help our audience navigate and understand our content by providing easily digestible symbols to represent common actions and subject matter. They are designed to be contemporary and simple. Most importantly, they convey clear meaning and are visually consistent. Iconography encourages understanding and should never be used as metaphor.
Flexible, simple composition
Icons consist of clean, light geometric strokes that are essential to convey the symbol’s idea.
Informed by geometry
The use of an underlying grid structure keeps icons uniform in overall aesthetics while providing the flexibility to express various concepts.
Designed at a base size of 62px, icons retain legibility in small applications. Outlined strokes allow the icon to scale up and maintain proportional strokes.
Legibility across colors
Light and dark variations of the icon system allow for usage in many color scenarios.
