Hello, GTM Singularity.
AI-driven buyer autonomy is collapsing traditional go-to-market (GTM) models and rewriting the rules of engagement. At B2B Forum EMEA, you’ll discover what this inflection point means for your business and how to thrive in a world where buyers control the journey. Join us to turn ideas into action with research-backed frameworks, hands-on sessions, and expert guidance that help you align human and AI, converge brand and demand, and reset accountability for measurable growth. The future of GTM starts here.
A Forum Built For Sharper B2B Decisions.
Join senior peers in an intimate setting for discussion and honest problem-solving. Leave with priorities, templates, and an action plan for the next 90 days.
Why Attend
B2B growth in EMEA demands focus: fewer plays, better alignment, and proof of impact. This Forum gives you direct access to Forrester guidance and peer experience you can apply immediately.
Accelerate Outcomes
Turn bold ideas into measurable results with frameworks for AI-driven buyer autonomy.
Align Teams
Unify marketing, sales, product, and customer success under one GTM vision.
Drive ROI
Apply proven strategies to optimise performance and show impact where it matters most.
Gain Clarity
Cut through complexity with research-backed guidance tailored to your role and goals.
Build Confidence
Validate decisions with insights from Forrester analysts and peers who’ve solved similar challenges.
Future-Proof GTM
Prepare for the GTM singularity by calibrating human + AI and converging brand and demand.
Who Should Attend
Marketing Leaders
Set direction, allocate budget, and align teams to deliver measurable growth across EMEA markets.
Demand And ABM
Optimise programmes, prioritise accounts, and improve buying-group engagement with practical plays across channels today.
Product Teams
Shape messaging, packaging, and launches with clearer insight into customer value and demand signals.
Customer Leaders
Strengthen retention, expansion, and lifetime value by aligning customer experience, success, and growth strategies to how modern buying groups operate post-sale.
Make The Case. Get The Green Light.
Ready to attend but need budget approval? Use these resources to show how B2B Forum EMEA drives results — for you and your team.
Event Tickets
Already a Forrester client with pre-purchased tickets? Please contact events@forrester.com for assistance with your registration. All others, please click below to register.
Pricing
Please be aware that the currency charged to your credit card will match the currency designated in your registered account, which may differ from the displayed prices.
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Client
£699 GBP
€799 EURO -
Non-Client
£799 GBP
€899 EURO
Team Discounts
Receive 4 tickets for the price of 3 in one transaction. No code required. Add 4 tickets to your cart and receive 25% off. Additional discount voucher codes do not apply.
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4 Clients
£2,097 GBP
€2397 EURO -
4 Non-clients
£2,397 GBP
€2697 EURO
Please be aware that the currency charged to your credit card will match the currency designated in your registered account, which may differ from the displayed prices. View event terms & conditions here.