What It Means: A Forrester Podcast
What It Means is currently on hiatus. In the meantime, we’re re‑airing some of the most popular episodes from our archive — conversations with Forrester analysts that explore key trends and challenges shaping how business and technology leaders make decisions and stay customer obsessed. We hope you enjoy these classic conversations.
Podcast
Are You A Better Manager Than A Bot?
This is a recently recorded classic that asked a question many leaders are now living with. As AI tools become part of day-to-day management, this conversation clarifies where AI can help and where human judgment still makes the difference. We hope you enjoy this episode.
Podcast
Put Employees At The Center Of Your AI Strategy
This episode was recorded previously, but it has aged exceptionally well. As AI becomes embedded in everyday work, the reminder that success depends on people, not just technology, is even more important now than when we first recorded it. We hope you enjoy this episode.
Podcast
Get Your AI Aligned
This is a classic episode recorded earlier in our AI journey, but its core idea has only grown more relevant. As organizations move from experimenting with AI to running it at scale, the need to align AI by design has become a business imperative. We hope you enjoy this episode.
Podcast
How Can B2B Marketers Adapt To Changing Search Behaviors?
We recorded this episode earlier, but its insights have only sharpened with time. As AI reshapes how buyers discover information and conversations continue at Forrester’s B2B Summit event, this episode offers timely perspective on what marketers must rethink. We hope you enjoy this episode.
The CX Cast
Research-based guidance on how to manage customer experience (CX) at any organization — an imperative that Forrester has been researching for over 20 years. Each week, Forrester analysts discuss key findings from their latest research on CX; analyze relevant topics in the news; or chat with CX professionals about how they’ve overcome prevalent challenges managing CX in their organizations.
Podcast
453: Build The Experience AI Can’t At CX Summit EMEA
CX Summit EMEA brought CX, digital and marketing leaders together to challenge them to build the experience AI can’t. We focused on earning trust, aligning teams, and turning experience strategy into something that actually operates at scale. We added an employee lens to our Total Experience framework to draw a clearer line between employee experience […]
Podcast
452: Practitioner Stories: Redesigning The B2B Enterprise For CX Led Growth At Expereo
Enterprise CX transformation rarely starts with journey maps or dashboards. It starts with fixing real problems fast. In this episode of CX Cast, Angelina Gennis and Martin Gill speak with Amory Somers‑Vine, Customer Experience Director at Expereo, about leading customer‑centric change during a major B2B business model shift—from wholesale network services to enterprise partnerships. Amory […]
Podcast
451: Embrace The AI Innovation Lifecycle
AI makes it easy to generate ideas. The hard part is deciding which ones deserve investment. In this episode of CX Cast, Forrester Principal Analyst Manuel Geitz joins Angelina and Martin to unpack how AI is fundamentally reshaping the innovation lifecycle from ideation to commercialization. Manuel explains why AI’s real advantage isn’t speed or scale, but […]
Podcast
450: Why Playing Games Makes Your CX Strategy Stick
In this episode, hear how hosts Angelina Gennis and Martin Gill use Forrester's research to design immersive, game‑based experiences for our CX Forums that move leaders from theory to action.