What It Means: A Forrester podcast

The age of the customer isn’t a tagline — it’s a fundamental shift in the market that is forcing companies and executives to change course. In Forrester’s What It Means podcast, we’ll examine those changes, what they mean, and what executives can do about them.

Latest Episodes

PODCAST

How Marketing Became Too Personal

What It Means 3 days ago
Marketers’ efforts to get to know customers via data collection and personalization may be driving them away instead. On this week’s What It Means, Vice President and Group Director Melissa Parrish discusses what’s gone wrong and how marketers can end the disconnect.
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It’s Time To Commit To Corporate Values

What It Means November 7, 2019
Organizations that have been slow to commit to corporate values can’t afford to be anymore. On this episode of What It Means, Senior Analyst Anjali Lai describes the urgency executives face in balancing values-based consumers with business goals.
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Brexit Fact-Finding Mission

What It Means October 31, 2019
Brexit has been a three-year-long bumpy ride, and it’s not over yet. Listen in as VP and Group Director Laura Koetzle helps us untangle what’s happened, what could happen, and what companies should do about Brexit.
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Bridging The CMO-CIO Divide

What It Means October 24, 2019
CMO-CIO collaboration is critical to delivering the rich digital experiences that customers have come to expect. Forrester VP and Research Director Keith Johnston explains why good CMO-CIO partnerships are still rare and what it will take to change that.
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Amazon’s Rise In The Digital Ad Space

What It Means October 17, 2019
Amazon has staked its claim in the digital advertising space, challenging Google and Facebook’s dominance. In this week’s What It Means, learn how this will impact ad industry stakeholders and reshape the digital ad landscape.
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Human-Centric UX Design

What It Means October 10, 2019
Design is in a state of misalignment with customer needs. Principal Analysts Gina Bhawalkar and Andrew Hogan discuss the benefits of inclusive and ethical design in an age of digital manipulation.
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Higher Use, Lower Prices For Enterprise Software

What It Means October 3, 2019
Enterprise software use continues to expand exponentially, finding its way into all areas of the enterprise. Then why is overall spending growth in this massive market slowing? Find out in this episode of What It Means.
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Avoiding Islands Of Automation: Why You Need An Automation Framework

What It Means September 26, 2019
Deploying an automation pilot can bring quick results, but the real benefits come with a holistic strategy that connects all automation efforts across the enterprise. In this episode of What It Means, learn how Forrester’s automation framework can help. 
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An Inside Look At Ticketmaster’s Data Transformation Journey

What It Means September 19, 2019
On this week’s What It Means, Ticketmaster CMO Kathryn Frederick describes the eCommerce giant’s strategy of personalization through data transformation. Listen in and then get the latest on Ticketmaster’s journey at Data Strategy & Insights 2019.
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Courage Required: The CIO’s Role In Building An Adaptive Enterprise

What It Means September 12, 2019
The benefits of becoming a more adaptive enterprise are many — but so are the roadblocks. In this episode of What It Means, VP and Research Director Pascal Matzke outlines the work CIOs must do to foster a truly adaptive enterprise.
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The Radical Remaking Of Financial Services In Asia Pacific

What It Means September 5, 2019
Financial services in Asia Pacific are in the middle of a radical departure from the past. Senior Analyst Zhi-Ying Barry joins to explain how the convergence of disparate forces are challenging the very nature of a financial services firm.
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The Future Of CX: Real Time, Ethics, And AI

What It Means August 29, 2019
Customer experience (CX) organizations will revamp their skills and strategies in response to new business dynamics and transformative technologies. Dive in to the future of CX on this week’s What It Means with VPs and Principal Analysts Rick Parrish and Joana van den Brink-Quintanilha.
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To Transform Your Business, Start With The Employee Experience

What It Means August 22, 2019
Confident, well-prepared employees fuel business transformations. Overwhelmed employees who fear the future can’t. Learn how to build an empowering employee experience on this week’s What It Means.
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Let’s Reverse Cybersecurity’s Self-Inflicted Staffing Shortage

What It Means August 15, 2019
On this episode of What It Means, VP and Group Director Stephanie Balaouras and VP and Principal Analyst Jeff Pollard dissect the myths, misconceptions, and half-truths within the current cybersecurity staffing shortage — and discuss a more effective way for security and risk leaders to build a complete, qualified team.
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Without Employee Activation, Business Strategies Are Just Hot Air

What It Means August 8, 2019
Strategies don’t yield business results. The execution of a winning strategy does. On this episode of What It Means, Principal Analyst Sam Stern and VP, Training & Certification Erin Streeter discuss how learning empowers employees to activate business transformations.
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The Organizational Architecture Of Innovation

What It Means August 1, 2019
Team structure sets the foundation for innovation. On this episode of What It Means, we’re joined by CEO Dennis Barnes to learn how RGAX organizes itself for transformative innovation.
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The Future Of Work

What It Means July 25, 2019
Automation possesses transformational power, and yet, just as with all emerging technologies, implementation is everything. This week, we’re joined by VPs and Principal Analysts J. P. Gownder and James McQuivey to explore how automation will shape the future of work.
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US CX Index 2019: Where Brands Are And How They’ll Excel

What It Means July 18, 2019
Forrester’s US CX Index™ 2019 revealed a modest increase in overall quality, with no brands achieving an “Excellent” score. VP, Research Director Harley Manning and Director, CX Analytics Michelle Yaiser delve into what’s behind the slow pace and how brands can accelerate.
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Entering Dullsville. Population: Too Many Brands

What It Means July 11, 2019
Brands have driven themselves straight into Dullsville. For years, they’ve slashed creative to the quick and overinvested in tech. Principal Analyst Jay Pattisall explains why you need both to succeed, and how creative can augment your tech investments.
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Will Facebook Survive?

What It Means June 27, 2019
For 18 months and counting, Facebook has been rocked by constant scandals. Senior Analyst Jessica Liu explains that Facebook will be fine in the short term. But in the long term . . . maybe not so much.
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