Agenda
There are no results for this filter set. Try refining to see more options.
Bold Starts
Oct 7- 2:00 pm – 5:00 pm BST Forrester Women's Leadership Program (In-Person Only)
- 2:00 pm – 5:00 pm BST Skill-Building Workshops (In-Person Only, Laptops Required)
- 5:00 pm – 6:00 pm BST Welcome Reception
Tuesday
Oct 8- 9:30 am – 10:00 am BST Welcome & Opening Remarks
- 10:00 am – 10:30 am BST Keynote: Beyond The Breaking Point: It’s Time For A Revenue Transformation
- 10:30 am – 11:00 am BST Guest Keynote: Lauren Daley, Director, Marketing Operations, Palo Alto Networks
- 11:00 am – 11:45 pm BST Marketplace Break & Networking
- 11:00 am – 12:45 pm BST Skill-Building Workshop (In-Person Only)
- 11:45 pm – 12:15 pm BST Breakout Sessions
- 12:25 pm – 12:55 pm BST Case Studies
- 12:55 pm – 2:00 pm BST Lunch & Marketplace Break
- 12:55 pm – 2:00 pm BST Executive Leadership Exchange (Invite-Only): Lunch & Marketplace Break
- 2:00 pm – 2:30 pm BST Breakout Sessions
- 2:00 pm – 3:00 pm BST Skill-Building Workshop (In-Person Only)
- 2:40 pm – 3:10 pm BST Case Studies
- 3:10 pm – 3:50 pm BST Marketplace Break & Networking
- 3:10 pm – 3:50 pm BST Analyst-Led Roundtables
- 3:50 pm – 4:20 pm BST Keynote: Establish A Change-Confident Culture For Sustained Value Creation
- 4:20 pm – 4:50 pm BST Keynote: Return On Integration Award Winner
- 4:50 pm – 5:00 pm BST Closing Remarks
- 5:00 pm – 6:30 pm BST Evening Reception
- 6:30 pm – 8:30 pm BST Executive Leadership Exchange (Invite-Only): Evening Reception
Wednesday
Oct 9- 8:30 pm – 9:30 pm BST Executive Leadership Exchange (Invite-Only): Breakfast
- 9:30 am – 9:35 am BST Opening Remarks
- 9:35 am – 10:05 am BST Keynote: Ingenuity Catalyzes A Growth Mindset
- 10:10 am – 10:40 am BST Breakout Sessions
- 10:10 am – 11:10 am BST Skill-Building Workshop (In-Person Only)
- 10:10 am – 11:55 am BST Skill-Building Workshop (In-Person Only)
- 10:40 am – 11:15 am BST Marketplace Break & Networking
- 10:40 am – 11:15 am BST Analyst-Led Roundtables
- 11:15 am – 11:45 am BST Breakout Sessions - Client Showcases
- 11:55 am – 12:25 pm BST Breakout Sessions
- 12:25 pm – 1:30 pm BST Lunch & Marketplace Break
- 12:25 pm – 1:30 pm BST Executive Leadership Exchange (Invite-Only): Lunch
- 1:30 pm – 2:00 pm BST Keynote: Programs Of The Year
- 2:00 pm – 2:30 pm BST Keynote: Human + AI: Reinventing The B2B Buying Experience
- 2:30 pm – 2:40 pm BST Closing Remarks
Bold Starts Oct 7
Forrester Women's Leadership Program (In-Person Only)
Join us as we focus on how to help women leaders in your organization break down barriers and overcome challenges. Learn from your peers on advancement strategies for women leaders and participate in a conversation about how to develop meaningful relationships with women leaders in the B2B marketing and sales industry. All are welcome to join!
Speakers:
Andrea Clatworthy, Director, Head of Europe Marketing Transformation, Fujitsu
Shweta Jade, Global partner marketing leader empowering success with ecosystem-driven marketing,
Heidi Botha, Manager, Channel Partner Marketing, Ansira
Elena Antonakou, Employee Engagement Associate, Forrester
Enza Iannopollo, Principal Analyst, Forrester
Lisa Gately, Principal Analyst, Forrester
Lucie Dadillon, Marketing Manager, Forrester
Skill-Building Workshops (In-Person Only, Laptops Required)
Join Forrester analysts to delve into the most relevant topics of today. Space is limited; please pre-register by adding this session to your Forrester Events App. And be sure to bring your laptop with you to put alignment and reinvention into action.
Unlock Your Business Potential With Forrester’s Revenue Growth Strategy Model (Laptops Required)
Dive into this latest Forrester strategy innovation with a transformative 3-hour hands-on workshop where you’ll explore and apply our best-practice model to specific business types. Guided by our expert analysts and consultants in intimate groups — together with peers — you’ll gain actionable insights and real-world applications. Don’t miss this opportunity to revolutionize your marketing, sales, and product strategy.
Spots are limited, so register once the app opens to secure your place. Join us and start driving your business forward!
What you will learn:
- Understand the structure of Forrester’s Customer-Obsessed Revenue Growth Model.
- Apply the model to relevant company business models.
- Align marketing, sales, and product around a customer-obsessed go-to-market approach.
Speaker: Christina Schmitt
AI Unleashed Hackathon: Creating Magic Without Mistakes And Mayhem (Laptops Required)
GenAI is all the rage, but many have still not experimented with its full set of capabilities: multimodal outputs or use cases such as brainstorming, data generation, or content iteration. In this interactive networking session, we’ll split you into teams and challenge you to collaborate using genAI to:
- Experiment with the tools, prompts, and multimodal outputs to learn how to better engineer prompts.
- Explore the strengths and weaknesses of genAI tools for use cases such as data analysis, idea generation, summarization, and multimodal content generation.
- Communicate, pitch, and present under tight time pressure.
- Network with your peers and have some fun.
Speakers: Nicky Briggs
Welcome Reception
Join fellow attendees to meet and mingle before the conference kicks off.
Tuesday Oct 8
Welcome & Opening Remarks
Speakers:
Paul Ferron, VP, Research Director, Forrester
George Colony, CEO, Forrester
Keynote: Beyond The Breaking Point: It’s Time For A Revenue Transformation
B2B teams remain under pressure to increase revenue and achieve growth. But common growth formulas fall short without greater customer centricity and self-disruption. Customers can no longer be an afterthought to revenue strategy. During this keynote session, you will hear:
- Revenue processes that no longer work today.
- Why there is a need to focus on customer value before commercial value.
- How to transform your mindset, practices, and culture — with results.
Speakers:
Amy Hawthorne, Principal Analyst, Forrester
Guest Keynote: Lauren Daley, Director, Marketing Operations, Palo Alto Networks
Join us for a conversation with Lauren Daley, a Marketing Leader for Palo Alto Networks.
Speakers:
Lauren Daley, Director, Marketing Operations, Palo Alto Networks
Amy Hawthorne, Principal Analyst, Forrester
Marketplace Break & Networking
Marketplace breaks are your chance to connect with sponsors and catch up with colleagues on the show floor.
Attend one session:
11:05 - 11:15 am - Writer: Empowering B2B Marketing Teams to drive impact with AI
Marketing Teams are being asked to do more with less: “Be more Data Driven, Scale Programs, Drive Brand Consistency, Be more Personalized”, the list goes on. Join us to discuss how AI can become a multiplier and transform how your marketing team operates.
Speakers:
Darragh Fitzpatrick, EMEA Vice President, Writer
11:20 - 11:30 am - Modern: Doing More With Less: How Three Marketing Leads Shook Things Up
Flat budgets, bigger targets, uncertain economic outlook — it’s a tough environment right now. Yet, strategies need to be delivered, martech needs investment, and delivering demand can’t stop. In this session, we’ll share how three marketing leaders refocused their approach to deliver more with less. You’ll learn how diagnostic tools helped prioritize practices, how strong digital fundamentals prevent a “leaky bucket,” and how rethinking demand gained economies of scale, saving millions.
Speakers:
Nicola Ray, CEO, Modern
11:35 - 11:45 am - Oktopost: Building A Trusted Community Outshines Reliance On Intent Signals In B2B Marketing
This session covers the current reliance on intent signals in B2B marketing, noting potential missed opportunities. It advocates for a community-centric approach, highlighting the benefits of building a trusted professional network. Through consistent value delivery, multichannel engagement, and personalized interactions, this strategy fosters meaningful relationships, enhances brand loyalty, and drives higher conversion rates. Featuring real-world case studies, we will provide practical steps for implementing these strategies. Ready to explore how this approach drives volume, value, and velocity for your revenue teams?
Speakers:
Colin Day, Managing Director EMEA & Vice President Business Development, Oktopost
Skill-Building Workshop (In-Person Only)
Space is limited for these interactive workshops. Please register by adding your chosen session to your calendar in the Forrester Events App.
For these sessions, plan to bring your laptop and put alignment and reinvention in action.
AI Unleashed Mini Hackathon: Creating Magic Without Mistakes And Mayhem (Laptops Required)
If you couldn’t make Monday’s GenAI Hackathon workshop, why not join this compact version of the session instead? GenAI is all the rage, but many have still not experimented with its full set of capabilities: multimodal outputs or use cases such as brainstorming, data generation, or content iteration. In this session, we’ll split you into teams and challenge you to collaborate using genAI to:
- Experiment with the tools, prompts and multimodal outputs to learn how to better engineer prompts.
- Explore the strengths and weaknesses of genAI tools for use cases such as data analysis, idea generation, summarization, and multimodal content generation.
- Communicate, pitch, present under tight time pressure.
- Network with your peers and have some fun.
Speakers:
Nicky Briggs, VP, Principal Analyst, Forrester
Breakout Sessions
Case Studies
Join case study sessions to hear real-world stories, solutions, and insights leveraging the best in today’s technologies and services.
Attend one session:
Digitalzone: The Modern B2B Buyer Uncovered
We tapped into the minds of 1,500 B2B decision-makers to uncover what compels buyers in 2024. Our latest survey goes beyond surface-level insights to explain what’s at the core of B2B buyer behavior today. Our panel of experts will dive into the key insights from this research and discuss how these market trends are impacting their own organizations. This session will explore key questions like: What does the B2B buyer purchase journey currently look like? What factors influence buyer purchase decisions most? How do media and content preferences shape the buying process?
Speakers:
Marcus Johnson, Dentsu, Client Partner
Alexander Pasch, Digital Marketing Transformation Manager, Schneider Electric
Victoria Tinsdale, VP of Sales, Digitalzone
Intentsify: Accelya’s Full-Funnel Digital Marketing Campaign Framework
The marketing team at Accelya had a tall order: build brand awareness and generate qualified leads within a niche target audience and nurture known contacts toward a purchase. The team chose Intentsify as the solution to help accomplish this. In this session, attendees will learn how the Accelya team built and launched intent-activated display and content syndication programs to engage and retain target accounts.
Speakers:
Allie Kelly, CMO, Intentsify
Barbara Moreno, Director of Product Marketing, Accelya
The Marketing Practice: Proving The Business Value Of brand And Demand
Join Palo Alto Networks and The Marketing Practice to discover the business impact of investing in creativity and brand to amplify demand generation and ABM. You’ll be inspired by some of the most exciting examples of AI in action and how it has supercharged marketing efforts whilst increasing effectiveness. Leave with insights on unlocking growth within the C-suite by aligning creativity with relationship building across the entire audience journey to make marketing mean more.
Speakers:
Andrew Shepherd, Senior Director, EMEA & LATAM Marketing, Palo Alto Networks
Ashley Robertson, SVP Global Accounts, The Marketing Practice
Lunch & Marketplace Break
Marketplace breaks are your chance to connect with sponsors and catch up with colleagues on the show floor.
1:15 - 1:25 pm - The Marketing Practice: Magic Trick: Create ABM In Under 10 Minutes
This is a magic trick with real-world implications for B2B marketers. Ali Hussain, SVP Strategy & AI at The Marketing Practice, will show a live demonstration of how you can create account-based content in under 10 minutes using genAI tools. Don’t try this at home.
Speakers:
Alastair Hussain, SVP Strategy & AI, The Marketing Practice
Executive Leadership Exchange (Invite-Only): Lunch & Marketplace Break
Join your collogues in Executive Leadership Exchange for an excusive lunch with Forrester analysts to discuss the most relevant topics of today.
Speakers:
Christina Schmitt, Principal Analyst, Forrester
Paul Ferron, VP, Research Director, Forrester
Conrad Mills, Principal Analyst, Forrester
Maria Chien, VP, Principal Analyst, Forrester
Breakout Sessions
Skill-Building Workshop (In-Person Only)
Space is limited for these interactive workshops. Please register by adding your chosen session to your calendar in the Forrester Events App.
For these sessions, plan to bring your laptop and put alignment and reinvention in action.
Love The Problem Not The Solution: How To Use Mental Models To Solve Your Customers’ Problems
Understanding people and what they’re trying to achieve is a key part of a solid design process. Mental models and thinking styles broaden our perspective by looking at the bigger question to inform the smaller, more tactical questions and design challenges. In this session, you’ll learn how to:
- Use mental models to understand how people reason and feel, as well as the kind of attitudes and beliefs they bring to the table.
- Spend more time in the “problem space” to better understand what customers are trying to achieve — i.e., the intents and motivations behind their actions.
- Create shared mental models to drive creativity and problem-solving.
- Know when to reinforce, repurpose, and reinvent mental models to align to your customers’ world.
Speakers:
Joana de Quintanilha, VP, Principal Analyst, Forrester
Case Studies
Join case study sessions to hear real-world stories, solutions, and insights leveraging the best in today’s technologies and services.
Attend one session:
Cvent: What’s Your Event Worth? Linking Events To Revenue
With every pound scrutinized, it’s critical to tie event investment to business impact. Join us as we delve into both hosted events and trade shows, sharing how Cvent’s Meetings & Events and Marketing teams partner to prove the ROI of each event. We’ll also turn the tables, exploring which marketing tactics drive event success.
Speakers:
David Morgan, Senior Marketing Manager, Cvent
Laurence Ewen, Demand Generation Manager, Cvent
INFUSE: How We Optimized Our GTM For Brand-To-Demand Execution And Achieved Measurable Pipeline
As we head into 2025, marketing leaders are urged to rethink how to deploy budgets to achieve revenue targets in line with core business fundamentals — and marketing operations teams are in the position to play a key role in helping to evolve from “doing more with less” to “doing what’s right.” This session outlines the strategy and roadmap for launching integrated, revenue-focused brand-to-demand programs that take advantage of martech to deliver the revenue outcomes that companies demand. Attendees will walk away with actionable steps they can take to measure campaign effectiveness and refine strategies for optimal demand performance, ensuring seamless alignment across channels of engagement to drive maximum ROI through precision-targeted, data-driven approaches.
Speakers:
Greg Campbell, Head of Strategic Growth, EMEA, INFUSE
TechTarget: ABM At Scale: Maximize Revenue With Always-On Strategies Fueled By Intent
In this session, discover how F5 leverages powerful sources of intent data to align its go-to-market teams and power its broad-reach account-based marketing efforts for maximum revenue impact — and how the company is working with partners like TechTarget to drive success. Learn how F5 successfully blends insights from intent data with always-on content strategies in its omnichannel at-scale ABM programs to reach and influence priority accounts throughout the buying cycle. You will walk away with actionable insights and practical tips to enhance how you identify, engage, and convert priority accounts in your own ABM efforts.
Speakers:
Olga Royenko, Growth Marketing Director, EMEA, F5
Rahwa Desta, Digital Marketing Specialist, EMEA, F5
Brent Boswell, Senior VP and Managing Director, International, TechTarget
Marketplace Break & Networking
Marketplace breaks are your chance to connect with sponsors and catch up with colleagues on the show floor.
Attend one session:
3:15 - 3:25 pm - Xactly: Boost Revenue With AI-Powered Sales Incentives
Your sales team is at the front line of revenue creation for your business. This is why having the right incentive strategy is key to improving motivation and, ultimately, revenue growth. Learn how Xactly’s solutions help tailor incentives to align your sales team’s efforts with your company’s financial goals, leading to increased productivity and profitability.
Speakers:
Guy Barton, Solutions Consultant, Xactly
3:30 - 3:40 pm - Airtable: Beyond the Hype - Practical AI Applications for Marketing Leaders
Join Rory Heath, Senior Field Marketing Manager at Airtable, as he discusses the ongoing rise in AI and the subsequent bottleneck consumers are seeing. Join this session to better understand how organisations are translating “AI-hype” into practical and safe strategies to transform your marketing operations.
Speakers:
Rory Heath, Senior Field Marketing Manager, Airtable
Analyst-Led Roundtables
Spend some time in these small, interactive group roundtable discussions focused on key marketing and sales topics.
How To Use GenAI To Enhance Content And The Customer Experience
B2B teams are focused on practical use cases where generative AI (genAI) can have impact, such as content and customer engagement. Join your peers to learn and share experiences related to bringing genAI into workflows, building expertise, and enlisting allies to power progress.
Speakers:
Lisa Gately, Principal Analyst, Forrester
Inspired By The Possibilities Of A Revenue Process Transformation — Or At Least Curious?
Are you inspired by the possibilities of a revenue process transformation — or at least curious? The buyer has changed, now with a new set of expectations. Most B2B marketing and sales teams have been running the same plays for over 20 years, and they aren’t working anymore. Teams focused on siloed goals, programs, and metrics working in misaligned processes will continue to struggle. Join us to continue the conversation on revenue process transformation and explore how organizations are:
- Saying goodbye to marketing-qualified leads (MQLs) and hello to buying groups.
- Transitioning marketing and sales activations to being signal led.
- Changing the conversation and the culture around marketing’s contribution to revenue.
Speakers:
Amy Hawthorne, Principal Analyst, Forrester
Reimagining B2B Events For Next-Generation Attendees
B2B event attendees are becoming younger and more diverse. How should you adapt your event planning and experiences to cater for these new GenZ and Millennial attendees? Join your peers for a roundtable discussion on how to plan and adapt your events. This discussion will focus on:
- The types of event experiences that next-generation attendees look for.
- The importance of delivering greater levels of personalization.
- How to make your events more inclusive, accessible, and sustainable.
Speakers:
Conrad Mills, Principal Analyst, Forrester
Keynote: Establish A Change-Confident Culture For Sustained Value Creation
Change is a skill — not a project. High-performing organizations embrace change and use it as a competitive advantage. Leaders must adjust their approach toward change management to predict and address change resistance and change fatigue.
Speakers:
Manuel Geitz, Principal Analyst, Forrester
Keynote: Return On Integration Award Winner
The Forrester B2B Return On Integration Honors 2024 showcases organizations that have achieved outstanding sales, marketing, and/or product alignment and as a result have improved company performance and driven growth.
Congratulations to Shell Fleet Solutions!
Speakers:
Angela Scaueru, Global Head of CRM Marketing for B2B Mobility, Shell Fleet Solutions
Paul Bloemheuvel, Commercial Excellence for Business Mobility, Shell Fleet Solutions
Simon Daniels, Principal Analyst, Forrester
Evening Reception
Join us for a reception full of networking, fun, food, and refreshments.
Executive Leadership Exchange (Invite-Only): Evening Reception
Join us at the Eighteen Sky Bar for a drinks reception with breathtaking views of the River Thames and iconic Canary Wharf skyline after dark. Connect with industry leaders and engage in intimate discussions with our Summit analysts. Enjoy an evening of:
- Valuable Insights: Gain firsthand knowledge from our expert analysts. See the list of our analysts present for this event below.
- Peer Networking: Build meaningful relationships with fellow VIPs.
- Luxurious Ambiance: Experience the elegance of the Sky Bar at the Intercontinental O2.
This is an opportunity to exchange ideas and expand your professional network in a relaxed, upscale environment.
Wednesday Oct 9
Executive Leadership Exchange (Invite-Only): Breakfast
Join your colleagues in Executive Leadership Exchange for an excusive breakfast with Forrester analysts to discuss the most relevant topics of today.
Speakers:
Christina Schmitt, Principal Analyst, Forrester
Conrad Mills, Principal Analyst, Forrester
Manuel Geitz, Principal Analyst, Forrester
Keynote: Ingenuity Catalyzes A Growth Mindset
Firms that embrace creative ingenuity as a way of thinking and work to supercharge their individual and collective problem-solving can develop potent products, services, processes, and experiences and ultimately drive growth. In this session, we’ll explore:
- Some of the different ways that companies grow.
- How to think outside the box in these different scenarios.
- Real-world examples of companies that used ingenuity to grow.
Speakers:
Nicky Briggs, VP, Principal Analyst, Forrester
Breakout Sessions
Skill-Building Workshop (In-Person Only)
Space is limited for these interactive workshops. Please register by adding your chosen session to your calendar in the Forrester Events App.
For these sessions, plan to bring your laptop and put alignment and reinvention in action.
Assess Your Go-To-Market Strategy Maturity
In this interactive lab, attendees will evaluate their GTM maturity using the Forrester GTM Maturity Assessment. Attendees will gain an action plan and:
- An understanding of what should be evaluated across the different GTM strategy levels.
- An approach for determining their organization’s current maturity level.
- Completed assessment results and recommendations for next steps.
Speakers:
Chris Parr, VP, Principal Consultant, Forrester
Skill-Building Workshop (In-Person Only)
Space is limited for these interactive workshops. Please register by adding your chosen session to your calendar in the Forrester Events App.
For these sessions, plan to bring your laptop and put alignment and reinvention in action.
Event ROI Is A Pipe Dream — Use The Forrester B2B Event Measurement Tool To Showcase Event Value
Event budgets are flat or down, and demonstrating event ROI is the number one priority for leaders. In this hands-on workshop, you’ll learn about the top challenges impacting event measurement, hear how to use the Aligned Measurement Process to introduce better goal setting and measurement practices, and go through hands-on training using the new Forrester Event Metrics template to better showcase the value of your events.
What you will learn:
- Key event trends impacting measurement.
- How to apply the Forrester Aligned Measurement Process to event goal setting and measurement.
- Hands on training with the new Forrester Event Metrics Template to better showcase event value.
Speakers:
Conrad Mills, Principal Analyst, Forrester
Marketplace Break & Networking
Marketplace breaks are your chance to connect with sponsors and catch up with colleagues on the show floor.
10:45 - 10:55am - TaskUs: Boosting Growth, Solving Revenue Challenges with Sales Outsourcing
As sales cycles become more complex and pressure to grow mounts, sales outsourcing can be a powerful solution. TaskUs, Phil Hernandez, VP, Sales & Lead Gen Services, will discuss how a sales partner can offer faster cycles, improved quality and cost savings. He’ll share real-world results and show how the approach addresses key challenges like talent retention, tech integration and scalability. You’ll learn why expanding your existing sales motion can be easier than you might think.
Speakers:
Phil Hernandez, VP Sales & Lead Generation Services, TaskUs
Analyst-Led Roundtables
Spend some time in these small, interactive group roundtable discussions focused on key marketing and sales topics.
Inspired By The Possibilities Of A Revenue Process Transformation — Or At Least Curious?
Are you inspired by the possibilities of a revenue process transformation — or at least curious? The buyer has changed, now with a new set of expectations. Most B2B marketing and sales teams have been running the same plays for over 20 years, and they aren’t working anymore. Teams focused on siloed goals, programs, and metrics working in misaligned processes will continue to struggle. Join us to continue the conversation on revenue process transformation and explore how organizations are:
- Saying goodbye to marketing-qualified leads (MQLs) and hello to buying groups.
- Transitioning marketing and sales activations to being signal led.
- Changing the conversation and the culture around marketing’s contribution to revenue.
Speakers:
Amy Hawthorne, Principal Analyst, Forrester
The Future Of B2B Buying Interactions
A companion session to the track presentation of the same name, this roundtable provides an opportunity for attendees to explore some of the issues and ideas raised in the presentation around how buyer interaction will evolve, the implications for go-to-market functions, and what organizations are doing already to prepare. In this session, we will explore:
- The evolution of B2B buyer interaction.
- The key challenges and opportunities that go-to-market (GTM) teams must tackle.
- Where to focus efforts and investment.
Speakers:
Anthony McPartlin, Principal Analyst, Forrester
Budgeting For Brand And Demand
How much should B2B marketers spend on capturing demand vs. generating future demand? Join principal analyst John Arnold and your peers for a roundtable discussion about how other B2B companies are answering, or failing to answer, this very important question. The discussion will focus on:
- How B2B marketing leaders are thinking about the interlock between brand and demand.
- How much B2B marketing leaders are budgeting for demand and reputation programs.
- How B2B marketing leaders are measuring demand and reputation programs.
Speakers:
John Arnold, Principal Analyst, Forrester
Breakout Sessions - Client Showcases
Join us as we showcase clients who demonstrate ingenious strategy leadership. technology, and process in action!
Breakout Sessions
Lunch & Marketplace Break
Marketplace breaks are your chance to connect with sponsors and catch up with colleagues on the show floor.
Executive Leadership Exchange (Invite-Only): Lunch
Keynote: Programs Of The Year
Driven by Forrester analysts’ conversations with a wide variety of organizations, our Programs Of The Year sessions showcase the programs that our analysts have chosen as best-in-class across marketing and sales disciplines — in the client’s own words.
Congratulations to InfoCert and Cora Systems!
Infocert
Fixing Fragmented Lead Management Processes
Driven by Forrester analysts’ conversations with countless organizations, our Programs Of The Year sessions showcase the programs our analysts have chosen as best in class across marketing, sales, and product disciplines — in the client’s own words. During this session, Program Of The Year Award winners Pasquale Rosario Chiaro, head of marketing — Italy and global, and Francesca Podagrosi, head of channel marketing, will discuss how they implemented process change, improved collaboration, and adopted a data-driven approach, resulting in increased pipeline and e-commerce leads conversion rates.
Cora Systems
Removing Revenue Engine Friction And Demonstrating Marketing ROI
Driven by Forrester analysts’ conversations with countless organizations, our Programs Of The Year sessions showcase the programs our analysts have chosen as best in class across marketing, sales, and product disciplines — in the client’s own words. During this session, Program Of The Year Award winners Susanne Kerins, chief marketing officer, and Laura Mattimoe, head of growth marketing, will discuss how they focused on a tighter ideal customer profile and a demand generation strategy fueled by account-based marketing to demonstrate the value of marketing.
Speakers:
Susanne Kerins, CMO, Cora Systems
Laura Mattimoe, Head of Growth Marketing, Cora Systems
Francesca Podagrosi, Head of Channel Marketing, InfoCert
Pasquale Chiaro, Head of Marketing Italy & Global, InfoCert
Simon Daniels, Principal Analyst, Forrester
Keynote: Human + AI: Reinventing The B2B Buying Experience
As firms embed AI into marketing, sales, and service experiences, the winners will blend human and AI to create seamless conversational experiences. Building trusted AI is the cornerstone. But as products and processes become intelligent, digital twins become autonomous, and insights become democratized, B2B teams will face a dilemma: How do you market and sell when machines are your customers?
Speakers:
Martin Gill, VP, Research Director, Forrester
Session Types Explained
B2B Summit EMEA · October 7 – 9, 2024 · London & Digital
Have a question about an upcoming Forrester event? Contact us at events@forrester.com.