Master Buying Mayhem
Everything you thought you knew about your customers, markets, and business is changing — dramatically. Buyers are wielding more control with self-service habits, generational shifts are reshaping decision-making, and AI is changing how purchases are influenced. Add complex buying groups and trust erosion to the mix, and the result is absolute mayhem.
At Forrester’s B2B Summit EMEA 2025, you’ll move from chaos to clarity. Armed with cutting-edge research, proven frameworks, and actionable tools, you’ll walk away with the confidence to take control. Make bold decisions and deliver the customer-centric experiences that today’s buyers demand. The success of your organization depends on it.
Attend B2B Summit to:
- Align marketing, sales, and product priorities.
- Explore generative AI governance and risk management.
- Leverage self-service digital routes to market.
- Optimize cross-functional data.
- Navigate first-party data challenges to reduce legal exposure.
- Adapt to new buyer shifts and preferences.
Register today!
Pricing
Already a Forrester client with pre-purchased tickets? Please contact events@forrester.com for assistance with your registration. All others, please click below to register.
Super Early Bird
Super early bird pricing expires June 25, 2025
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Client
€1995 EURO
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Non-Client
€2195 EURO
Early Bird
Early bird pricing expires July 17, 2025
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Client
€2295 EURO
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Non-Client
€2495 EURO
Standard
-
Client
€2695 EURO
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Non-Client
€2895 EURO
Team Discounts
Receive 3 tickets for the price of 2 in one transaction. No code required, add 3 tickets to your cart and receive 33% off. Additional discount voucher codes do not apply. Super early bird pricing expires June 25, 2025.
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3 Clients
€3991 EURO
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3 Non-Clients
€4391 EURO
Please be aware that the currency charged to your credit card will match the currency designated in your registered account, which may differ from the displayed prices. View event terms & conditions here.
B2B Summit EMEA · October 6 – 8, 2025 · London & Digital
Have a question about an upcoming Forrester event? Contact us at events@forrester.com.