Master Buying Mayhem
The buying landscape is shifting fast. Self-service, AI influence, generational change, and complex buying groups are reshaping the game. The result? Chaos.
At B2B Summit EMEA 2025, we’ll help you turn chaos into opportunity. Join marketing, demand, sales, and product leaders to uncover actionable strategies, cutting-edge frameworks, and expert insights from Forrester analysts.
Gain the clarity to lead and the confidence to act. Don’t just keep up — get ahead.
Why Attend?
- Discover how evolving buying networks will transform B2B purchasing.
- Align teams and fuel growth with role-specific insights.
- Leave with actionable ideas you can implement immediately.
Summer Team Up: Limited-Time Offer
Get twice the value for half the price! From 1st July to 29th August, purchase passes for B2B Summit EMEA and get two tickets for the price of one. Take advantage of this limited-time offer and set your team up for success. Use Voucher Code: SUMMER2FOR1.
Hear From Attendees
I enjoyed all of it — from attending Forrester-led sessions and meeting vendors to joining the dinner with analysts and other marketers.
— Stéphane Hallé
senior digital marketing manager at Cisco
This was the first time that I’ve attended, and it was precisely organised — a really top-notch experience.
— Angela Nightingale
marketing director at Cradlepoint
The Only B2B Event That Prepares You For What’s Next
Learn
Discover insights from Forrester analysts and industry leaders as they explore B2B trends, customer strategies, and EMEA market forces.
Explore
Investigate real-life examples with B2B case studies that showcase innovation within EMEA enterprises.
Engage
Dive into hands-on workshops designed to equip you with practical tools and strategies to drive B2B success.
Grow
Join exclusive initiatives such as the Executive Leadership Exchange, the Forrester Women’s Leadership Programme, and the prestigious B2B Awards.
Lead With Confidence
Whether you’re part of B2B marketing, demand, sales, or product, B2B Summit EMEA delivers exceptional benefits for every role.
- Marketing Leaders: Redefine your growth strategies and demonstrate marketing’s concrete impact on the business.
- Demand & ABM Professionals: Shift from marketing-qualified leads to buying networks and enhance pipeline momentum and deal size while revolutionising your revenue process.
- Sales Executives: Leverage AI-driven tools, refine compensation strategies, and excel with effective post-sale approaches.
- Product Teams: Gain a competitive edge with AI and craft messaging rooted in deep buyer insights.
Convince Your Boss
Need help convincing your boss to allocate budget for your trip? We’ve got you covered with strategies to make the case that this event will help you drive your initiatives forward.
Get ready to lead through buying mayhem. We’ll see you at B2B Summit in London!
Pricing
Already a Forrester client with pre-purchased tickets? Please contact events@forrester.com for assistance with your registration. All others, please click below to register.
Early Bird
Early bird pricing expires July 17, 2025
-
Client
€2295 EURO
-
Non-Client
€2495 EURO
Standard
-
Client
€2695 EURO
-
Non-Client
€2895 EURO
Team Discounts
Receive 3 tickets for the price of 2 in one transaction. No code required, add 3 tickets to your cart and receive 33% off. Additional discount voucher codes do not apply. Early bird pricing expires July 16, 2025.
-
3 Clients
€4591 EURO
-
3 Non-Clients
€4991 EURO
Please be aware that the currency charged to your credit card will match the currency designated in your registered account, which may differ from the displayed prices. View event terms & conditions here.
Discover Fresh Approaches To Thrive In A Changing World
Explore four dynamic tracks designed to elevate your leadership, enhance operational excellence, and harness innovation to excel in an evolving marketplace:
Build Customer Insights And Trust
Build confidence in decision-making and foster trust by gaining actionable insights into complex buyers and their needs.
Evolve Go-To-Market Leadership And Strategy
Develop, nurture, and level up your go-to-market strategy and leadership skills in an environment of AI proliferation, employee uncertainty, and buyer control.
Transform The Revenue Process
Align planning, operations, and processes to drive growth and connect meaningfully with the buyers of tomorrow.
Innovate Go-To-Market Execution With Technology
Explore bold new ways to use technology and innovation to stand out, stay ahead, and succeed in a fast-changing digital world.
B2B Summit EMEA · October 6 – 8, 2025 · London & Digital
Have a question about an upcoming Forrester event? Contact us at events@forrester.com.