Master Buying Mayhem
Everything you know about your customers, your markets, and your business is changing: self-service behaviors, AI’s influence in buying and selling, generational shifts in business buyers, waning trust, and the rise of complex buying groups. Buyers and customers are creating mayhem – and demand a fundamentally different relationship with your organization.
But that doesn’t mean you can’t (re)gain control. Fortunately, thanks to new technologies and advanced frameworks, the path to growth in this new world is now more accessible than ever. Ignite action and put customers first to create meaningful experiences. Your buyers and customers demand it, and the fate of your organization may depend on it.
Forrester’s B2B Summit North America 2025 will bring together the entire go-to-market team (marketing, sales, and product) and its leaders to offer inspiration, new ideas, frameworks, and practical advice to drive growth and lead transformation to adapt to the changing buyer landscape. You will gain confidence in making critical decisions for your organization through Forrester analysts’ knowledgeable, unbiased insights.
You Won’t Want to Miss...
8 Tracks
Meet the needs of your entire go-to-market team with sessions on buyer insights, leadership, innovation, tech, and more. See tracks.
50+ Interactive Sessions
Join our analysts for hands-on learning in a robust lineup of roundtables, breakout sessions, and workshops.
Marketplace
See the latest products and innovations in the B2B industry. Save travel time by visiting your top partners in one place.
Networking & Connection
Build relationships within your industry and connect with your peers at our receptions, meals, parties, and interactive sessions.
8 Keynotes
Watch Forrester analysts unveil groundbreaking new research and learn from notable industry leaders.
1-1 Meetings
Get face-to-face time with Forrester analysts to ask your most pressing questions and receive customized insights.
The Forrester Decisions analysts produce the best content in the B2B marketing industry. Because the content is so good, the networking is also good. Smart people attend this event.
— Marcia Trask
VP, Global Campaign Strategy
Join Us At B2B Summit North America For:
- Expert insights from Forrester analysts who track the B2B marketing industry and follow our rigorous research methodology.
- Hands-on workshops where you use our toolkits and frameworks to apply what you learn in keynotes and sessions.
- Alignment opportunities with your entire team, including marketing, product management, and sales.
- Networking opportunities at both social activities and newly expanded interactive sessions, such as analyst-led roundtables and small group workshops.
Pricing
Super Early Bird
Super early bird pricing expires December 3rd.
-
Client
$3,595 USD
$4,695 CAD -
Non-client
$3,795 USD
$4,895 CAD
Standard
CAD pricing coming soon.
-
Client
$4,195 USD
-
Non-client
$4,395 USD
Team Discounts
Receive 5 tickets for the price of 4 in one transaction. No code required, add 5 tickets to your cart and receive 20% off. Additional discount voucher codes do not apply. Super early bird pricing expires December 3rd.
-
5 Client tickets
$14,380 USD
$18,780 CAD -
5 Non-client tickets
$15,180 USD
$19,580 CAD
Please be aware that the currency charged to your credit card will match the currency designated in your registered account, which may differ from the displayed prices. View event terms & conditions here.
B2B Summit North America · March 31 – April 3, 2025 · Phoenix & Digital
Contact us at events@forrester.com.