Agenda
Monday
May 3- 12:00 pm – 12:10 pm ETWelcome & Opening Remarks
- 12:15 pm – 12:45 pm ETKeynote Session
- 12:50 pm – 1:10 pm ETBreakout Sessions
- 1:10 pm – 1:20 pm ETMarketplace Break
- 1:20 pm – 1:40 pm ETCase Study Sessions
- 1:45 pm – 2:15 pm ETReturn on Integration Honors
- 2:20 pm – 2:50 pm ETGuest Keynote Speaker
- 2:55 pm – 3:25 pm ETMarketplace Villages & Networking Sessions
Tuesday
May 4- 12:00 pm – 12:30 pm ETKeynote Session
- 12:35 pm – 12:55 pm ETCase Study Sessions
- 1:00 pm – 1:20 pm ETBreakout Sessions
- 1:20 pm – 1:30 pm ETMarketplace Break
- 1:30 pm – 1:50 pm ETCase Study Sessions
- 1:55 pm – 2:25 pm ETGuest Keynote Speaker
- 2:25 pm – 3:40 pm ETMarketplace Villages & Networking Sessions
Wednesday
May 5- 12:00 pm – 12:30 pm ETKeynote Session
- 12:35 pm – 12:55 pm ETBreakout Sessions
- 1:00 pm – 1:20 pm ETCase Study Sessions
- 1:20 pm – 1:30 pm ETMarketplace Break
- 1:30 pm – 2:00 pm ETKeynote Session
- 2:05 pm – 2:35 pm ETReturn on Integration Honors
- 2:35 pm – 3:50 pm ETMarketplace Villages & Networking Sessions
Thursday
May 6- 12:00 pm – 12:30 pm ETReturn on Integration Honors
- 12:35 pm – 12:55 pm ETBreakout Sessions
- 1:00 pm – 1:30 pm ETPrograms of the Year Awards
- 1:30 pm – 1:40 pm ETMarketplace Break
- 1:40 pm – 2:00 pm ETBreakout Sessions
- 2:05 pm – 2:35 pm ETKeynote Session
- 2:40 pm – 3:10 pm ETGuest Appearance
- 3:10 pm – 3:15 pm ETClosing Remarks
Monday May 3
Foundations Sessions – Available On Demand
Start your B2B Summit experience on the right foot with these Foundations sessions. Foundations sessions help new and experienced Summit delegates by presenting a fresh take on established Forrester B2B concepts, frameworks, and terminology.
Welcome & Opening Remarks
Speakers:
George Colony, CEO, Forrester
The Optimal Path To Revenue: A New Vision For Working Together
For every selling motion, there’s an optimal way to shepherd a deal from cold to closed, and then there are all the other ways. This session will focus on the Revenue Engine Waterfall, a robust method for prioritizing buyer engagement and maximizing deal conversion. We will provide guidance on how to build an engine of “next best” opportunities, eliminate functional disputes about revenue sourcing, and align on optimal paths for securing revenue.
Speakers:
Kerry Cunningham, VP, Principal Analyst, Forrester
Steve Silver, VP, Research Director, Forrester
Breakout Sessions
Marketplace Break
Case Studies
Return on Integration Honors
Guest Keynote Speaker
Analyst & Peer Roundtable Introductions
Tuesday May 4
Functional Vision Keynotes
Step Up To B2B Marketing’s New Destiny
Changes in buyer behavior, digitally disruptive business models, and fast-paced technology evolution are redefining B2B marketing’s destiny. Marketers must move beyond acting as brand stewards, lead generators, and sales support to become architects of customer value. This session will illuminate the forces that are ushering in a new era of marketing and explain how marketing leaders should pivot to fulfill marketing’s new purpose.
Speakers:
Jennifer Ross, VP, Research Director, Forrester
Lori Wizdo, VP, Principal Analyst, Forrester
The Future Of B2B Sales: More Distant Yet Closer Than Ever
The selling profession is at a critical crossroads: B2B buyers demand hyper-personalized interactions; sellers can work from anywhere; and global, social, and business dynamics are in flux. This session will provide B2B sales leaders with an understanding of how the seller’s role will evolve and the implications for talent and motivation, organizational structures, and technology acquisition as they lay the groundwork for the future.
Speakers:
Phil Harrell, VP, Group Director, Forrester
Nancy Maluso, VP, Principal Analyst, Forrester
Case Studies
Breakout Sessions
Marketplace Break
Case Studies
Guest Keynote Speaker
Analyst & Peer Roundtables
People’s Choice Roundtables
Wednesday May 5
Building Trust: The New B2B Imperative
Trusted organizations build enduring bonds with customers and create experiences that people embrace — not fear. Yet, in a world of eroding trust in all institutions, B2B companies often struggle to build and preserve trust in their brand and offerings. This presentation will explain why the trust imperative is critical for B2B organizations, show how trust is essential across brand to demand, and provide a framework for understanding and activating trust.
Speakers:
Ian Bruce, Principal Analyst, Forrester
Isabel Montesdeoca, VP, Group Director, Forrester
Breakout Sessions
Case Studies
Marketplace Break
Routes To Market: A Means To Strategic Advantage
B2B companies often treat their route-to-market strategy as fixed and peripheral to their competitive strategy. However, today’s evolving environment is impacted by disruptions that require sales, marketing, and product to regularly reassess how they reach, sell to, and support their target buyers. This session will identify the forces driving route-to-market changes, current and evolving route-to-market models, and how B2B leaders can optimize their route-to-market decisions.
Speakers:
Craig Moore, VP, Principal Analyst, Forrester Research
Stephanie Sissler, VP, Principal Analyst, Forrester
Return on Integration Honors
Analyst & Peer Roundtables
People’s Choice Roundtables
Thursday May 6
Return on Integration Honors
Breakout Sessions
Programs of the Year Awards
Marketplace Break
Breakout Sessions
Future-Fit Employee Experience: Everyone Wins
Many hope that by investing in technology, their organizations will magically transform. They will not. It’s up to the workforce to choose to use the technology to move your organization into the future. Learn how to build the future-fit employee experience that motivates them to do so.
Speakers:
James L. McQuivey, PhD, VP, Principal Analyst, Forrester
Guest Appearance
Closing Remarks
* Times are subject to change.
B2B Summit North America · May 3 – 6 · Live Virtual Experience
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