B2B Summit
North America

June 5 – 7, 2023  |  Austin & Digital Experience

Please view the 2022 event agenda for a sample of the thought-leadership you can expect at ­­­­­Forrester’s B2B Summit North America 2023. The full agenda for B2B Summit 2023 is being designed now and will be launched soon.

B2B Marketing, sales, and product leaders are laser-focused on the bottom line. When working as a united front, they are a powerhouse trifecta that can enable any business to maximize client satisfaction, retention, and spend. It’s about more than simply being aligned: It’s about being strategic, sensing buyer needs, and knowing the right tactics that will resonate with buyers and sellers.

The agenda will offer:

  • Strategic Keynotes and Guest Speakers at the forefront of the alignment of B2B sales, marketing and product.
  • More than 100 role-based sessions aligned to the priorities of B2B Marketing Executives, B2B Sales Executives, channel marketing leaders, demand & ABM leaders, marketing operations leaders, sales operations leaders, portfolio marketers, sales enablement leaders, and product management leaders
  • Innovative session formats to meet your learning style, including analyst presentations, panel discussions, fireside chats, and more.
  • Marketplace opportunities to help you find the right solution provider for your marketing, sales, and product needs.
  • Networking opportunities to help you expand your community, meet with Forrester analysts, and connect with peers facing similar challenges.

Topics on the agenda will include:

  • Account-based marketing
  • Channel marketing and sales
  • Content strategy
  • Customer advocacy and obsession
  • Data, insights, and measurement
  • Demand generation
  • Leadership strategy
  • Marketing operations
  • Pipeline management
  • Portfolio marketing
  • Revenue operations
  • Sales enablement
  • And more

Please bookmark this page and check back for updates.

B2B Summit North America · June 5 – 7, 2023 · Austin & Digital Experience