B2B Summit
North America

CMO
Matthew Selheimer, VP, Research Director
Hannibal Scipio, Principal Analyst
Ian Bruce, VP, Principal Analyst
Karen Tran, Principal Analyst
Katy Tynan, VP, Principal Analyst
Kim Herrington, Senior Analyst
Nick Buck, VP, Principal Analyst
Rani Salehi, Principal Analyst
Ross Graber, VP, Principal Analyst
Craig Moore, VP, Principal Analyst

B2B Branding & Comms Leaders
Lisa Gately, Principal Analyst
Matthew Selheimer, VP, Research Director
Hannibal Scipio, Principal Analyst
Ian Bruce, VP, Principal Analyst
Karen Tran, Principal Analyst
Katy Tynan, VP, Principal Analyst
Kim Herrington, Senior Analyst
Nick Buck, VP, Principal Analyst
Rani Salehi, Principal Analyst
Ross Graber, VP, Principal Analyst

B2B Sales Executives Leaders
Rick Bradberry, Principal Analyst
Mike Pregler, VP, Research Director
Eric Zines, Principal Analyst
Kim Herrington, Senior Analyst
Peter Ostrow, VP, Research Director
Robert Munoz, VP, Principal Analyst
Stephanie Sissler, VP, Principal Analyst
Steve Silver, VP, Research Director

Product Management Leaders
Tony Plec, Principal Analyst
Katy Tynan, VP, Principal Analyst
Kim Herrington, Senior Analyst
Lisa Singer, VP, Research Director

Revenue Operations Leaders
Seth Marrs, Principal Analyst
Mike Pregler, VP, Research Director
Cristina De Martini, VP, Research Director
Hannibal Scipio, Principal Analyst
Kathleen Pierce, Principal Analyst
Katie Linford, Principal Analyst
Laura Cross, VP, Principal Analyst
Robert Munoz, VP, Principal Analyst
Ross Graber, VP, Principal Analyst
Steve Silver, VP, Research Director
Vicki Brown, VP, Principal Analyst

Marketing Operations Leaders
Cristina De Martini, VP, Research Director
Brett Kahnke, Principal Analyst
Katie Linford, Principal Analyst
Kelvin Gee, Principal Analyst
Laura Cross, VP, Principal Analyst
Naomi Marr, Principal Analyst
Robert Munoz, VP, Principal Analyst
Ross Graber, VP, Principal Analyst
Vicki Brown, VP, Principal Analyst
Craig Moore, VP, Principal Analyst

Sales Operations Leaders
Seth Marrs, Principal Analyst
Mike Pregler, VP, Research Director
Brett Kahnke, Principal Analyst
Kathleen Pierce, Principal Analyst
Michele Goetz, VP, Principal Analyst
Robert Munoz, VP, Principal Analyst
Steve Silver, VP, Research Director

Customer Operations Leaders
Seth Marrs, Principal Analyst
Brett Kahnke, Principal Analyst
Michele Goetz, VP, Principal Analyst
Shari Srebnick, Principal Analyst

CX Leaders
Amy Bills, VP, Principal Analyst
Dave Frankland, VP, Research Director
Jessie Johnson, Principal Analyst
Judy Weader, Principal Analyst
Katy Tynan, VP, Principal Analyst
Kim Herrington, Senior Analyst
Michele Goetz, VP, Principal Analyst
Su Doyle, Senior Analyst

Customer Success Leaders
Dave Frankland, VP, Research Director
Laura Ramos, VP, Principal Analyst
Michele Goetz, VP, Principal Analyst
Shari Srebnick, Principal Analyst

Content Leaders
Lisa Gately, Principal Analyst
Kathleen Pierce, Principal Analyst
Kim Herrington, Senior Analyst

Customer Marketing Leaders
Amy Bills, VP, Principal Analyst
Lisa Gately, Principal Analyst
Naomi Marr, Principal Analyst 

Partner Ecosystem/ Channel Marketing Leaders
Maria Chien, VP, Research Director
Hannibal Scipio, Principal Analyst
Kathy Contreras, VP, Principal Analyst
Kim Herrington, Senior Analyst

Product Marketing Leaders
Lisa Gately, Principal Analyst
Barbara Winters, VP, Principal Analyst
Barry Vasudevan, VP, Principal Analyst
Beth Caplow, VP, Principal Analyst
Brittany Viola, Analyst
John Buten, Principal Analyst
Katie Fabiszak, Principal Analyst
Kim Herrington, Senior Analyst

Portfolio Marketing Leaders
Lisa Gately, Principal Analyst
Barbara Winters, VP, Principal Analyst
Barry Vasudevan, VP, Principal Analyst
Beth Caplow, VP, Principal Analyst
Brittany Viola, Analyst
John Buten, Principal Analyst
Katie Fabiszak, Principal Analyst
Kim Herrington, Senior Analyst
Craig Moore, VP, Principal Analyst

Demand Leaders
Amy Hawthorne, Principal Analyst
Lisa Gately, Principal Analyst
Steven Casey, VP, Research Director
Jessie Johnson, Principal Analyst
John Arnold, Principal Analyst
Kelvin Gee, Principal Analyst
Laura Cross, VP, Principal Analyst
Naomi Marr, Principal Analyst
Nora Conklin, Principal Analyst
Rani Salehi, Principal Analyst
Renee Irion, Principal Analyst
Terry Flaherty, VP, Principal Analyst
Vicki Brown, VP, Principal Analyst

ABM Leaders
Amy Hawthorne, Principal Analyst
Steven Casey, VP, Research Director
John Arnold, Principal Analyst
Kelvin Gee, Principal Analyst
Naomi Marr, Principal Analyst
Nora Conklin, Principal Analyst
Terry Flaherty, VP, Principal Analyst

Digital Leaders
Tony Plec, Principal Analyst
Jessie Johnson, Principal Analyst
John Arnold, Principal Analyst
Judy Weader, Principal Analyst
Kim Herrington, Senior Analyst
Naomi Marr, Principal Analyst
Rani Salehi, Principal Analyst
Renee Irion, Principal Analyst
Su Doyle, Senior Analyst

Differentiate Your Strategy To Drive Growth

This track will focus on how to develop a differentiated growth strategy focused on creating customer value and also ensure that various planning and execution approaches align effectively to this strategy.

Craig Moore, VP, Principal Analyst
Ian Bruce, VP, Principal Analyst
John Buten, Principal Analyst
Karen Tran, Principal Analyst
Kathy Contreras, VP, Principal Analyst
Lori Wizdo, VP, Principal Analyst
Mike Pregler, VP, Research Director
Nora Conklin, Principal Analyst
Phyllis Davidson, VP, Principal Analyst
Robert Muñoz, VP, Principal Analyst
Stephanie Sissler, VP, Principal Analyst
Steve Silver, VP, Research Director

Orchestrate Comprehensive Buyer And Customer Experiences

This track will focus on designing and executing compelling and integrated buyer and customer experiences that create value for buyers and customers.

Amy Bills, VP, Principal Analyst
Barry Vasudevan, VP, Principal Analyst
Judy Weader, Principal Analyst
Kathleen Pierce, Principal Analyst
Laura Ramos, VP, Principal Analyst
Lisa Gately, Principal Analyst
Rani Salehi, Principal Analyst
Renee Irion, Principal Analyst
Shari Srebnick, Principal Analyst
Su Doyle, CX Exec Partner & Sr Analyst
Vicki Brown, VP, Principal Analyst

Drive Revenue Transformation Across The Lifecycle

This track will focus on driving alignment across marketing, sales, and product by not only optimizing tactical processes but also advocating for a strategic revenue process transformation throughout the customer lifecycle.

Amy Hawthorne, Principal Analyst
John Arnold, Principal Analyst
Laura Ramos, VP, Principal Analyst
Nora Conklin, Principal Analyst
Renee Irion, Principal Analyst
Ross Graber, VP, Principal Analyst
Seth Marrs, Principal Analyst
Terry Flaherty, VP, Principal Analyst

Evolve Traditional Go-To-Market Approaches

This track will highlight new and innovative go-to-market approaches that include partner ecosystems, selling motions, marketing campaigns, programs, content, or enablement and will outline how to adapt to these new models.

Barbara Winters, VP, Principal Analyst
Beth Caplow, VP, Principal Analyst
Dave Frankland, VP, Research Director
Eric Zines, Principal Analyst
Hannibal Scipio, Principal Analyst
Kathy Contreras, VP, Principal Analyst
Katie Fabiszak, Principal Analyst
Laura Cross, VP, Principal Analyst
Lisa Singer, VP, Principal Analyst
Matthew Selheimer, VP, Research Director
Rick Bradberry, Principal Analyst
Ross Graber, VP, Principal Analyst
Stephanie Sissler, VP, Principal Analyst
Steve Silver, VP, Research Director
Tony Plec, Principal Analyst

Drive Scale With Data And Technology

This track will focus on the cutting-edge data strategies and emerging technologies that create impact and scale across the entire customer lifecycle.

Beth Caplow, VP, Principal Analyst
Brett Kahnke, Principal Analyst
Brittany Viola, Analyst
Hannibal Scipio, Principal Analyst
Katie Linford, Principal Analyst
Katy Tynan, VP, Principal Analyst
Kelvin Gee, Principal Analyst
Kim Herrington, Senior Analyst
Michele Goetz, VP, Principal Analyst
Naomi Marr, Principal Analyst
Seth Marrs, Principal Analyst
Vicki Brown, VP, Principal Analyst

Activate Buyer And Customer Insights

This track will focus on modern techniques, methods, and tools to turn customer, performance, and product insights into action to inform decisions that drive measurable business results.

Amy Bills, VP, Principal Analyst
Beth Caplow, VP, Principal Analyst
Brittany Viola, Analyst
Eric Zines, Principal Analyst
Ian Bruce, VP, Principal Analyst
Jessie Johnson, Principal Analyst
John Buten, Principal Analyst
Kelvin Gee, Principal Analyst
Lori Wizdo, VP, Principal Analyst
Nick Buck, VP, Principal Analyst
Ross Graber, VP, Principal Analyst
Shari Srebnick, Principal Analyst
Tony Plec, Principal Analyst

Reinvent Leadership, Skills, And Teams

This track will explore leadership, culture, and organizational strategies in an age of disruption as well as the new skills, operating models, and teams that leaders must build to win and continuously innovate.

Barry Vasudevan, VP, Principal Analyst
Ian Bruce, VP, Principal Analyst
Katy Tynan, VP, Principal Analyst
Kim Herrington, Senior Analyst
Laura Cross, VP, Principal Analyst
Lisa Singer, VP, Principal Analyst
Maria Chien, VP, Principal Analyst
Peter Ostrow, VP, Research Director
Rani Salehi, Principal Analyst
Su Doyle, CX Exec Partner & Sr Analyst