Have you mastered buying mayhem? If so, take the opportunity to showcase your company’s achievements by applying to be recognized in Forrester’s B2B Summit 2026 Awards.
The 2026 B2B Return On Integration Honors & B2B Programs Of The Year Awards
Return On Integration Honors
The 2026 B2B Return On Integration Honors showcase organizations that have achieved strong marketing, sales, customer, and product alignment and, as a result, have improved company performance.
Specific criteria include:
- A focus on aligned marketing, sales, customer, and product goals.
- Demonstrated integrated marketing, sales, customer, and product functions across the organization (must include two or more functions).
- Measured metrics to tell the story of the organization’s success.
A C-level representative (or direct report to the CEO) for each Return On Integration Honoree company will discuss their organization’s alignment efforts and results in a keynote panel during B2B Summit (there may also be the potential for a “deeper dive” presentation session led by team members involved with executing the program). A complimentary ticket to the event will be provided for the C-level representative.
The 2026 B2B Programs Of The Year Awards recognize outstanding achievements in a particular area of marketing, sales, customer engagement, and product functions based on use of innovative frameworks and best practices to improve functional performance.
One representative for each B2B Program Of The Year Awards winning company will be asked to join an interview-style breakout session during B2B Summit. A complimentary ticket to the event will be provided for this individual.
Submissions are due February 2, 2026.
FAQ
No, the awards are open to both clients and non-clients!
Yes, the questions can be viewed by downloading the nomination packet.
Shortlisted nominees are selected on the qualitative and quantitative depth of their nominations.
A judging panel of Forrester experts will shortlist organizations and then interview them, if necessary, to carefully select award recipients.
A proprietary, quantitative, and qualitative scoring methodology will be applied to all applications.
No. All responses are treated as strictly confidential. If we wish to use anything from our conversation in published research, we will ask for your explicit permission.
Winners will be notified in February 2026.
The winning organization will be interviewed on stage during a keynote for B2B Return On Integration Honors and/or breakout session for B2B Program Of The Year at this year’s event.
Yes, the keynote session B2B Return On Integration Honors with the winning organization will be recorded and accessible via the digital platform. The breakout session B2B Programs Of The Year will not be recorded.
Award winners and their speakers will receive three complimentary passes to use for their speakers and any additional team members. B2B Return On Integration Honors and Programs Of The Year Award winners will receive one night’s hotel stay per participating speaker. All winners are responsible for their travel expenses.
Organizations that apply for the B2B Return On Integration Honors must be willing to have a senior executive discuss their company’s alignment efforts and results in a keynote panel on stage at Forrester’s B2B Summit North America 2026 event, while those selected for the B2B Programs Of The Year Awards must be willing to have a representative participate in an interview-style breakout session.
These awards are open to B2B organizations across industries that have a strong presence in North America. The winning team must be willing to travel to the Summit in Phoenix, Arizona.
Additionally, Forrester hosts Return On Integration Honors and B2B Programs Of The Year Awards at our B2B EMEA and B2B APAC Summits. Please visit the respective sites for more information on submission for 2026 or email events@forrester.com.
Email events@forrster.com
Forrester Awards
Looking for inspiration to fuel your growth? Forrester annually recognizes organizations and individuals excelling in growth strategy and execution. Explore our award categories and view the achievements of our past winners.
B2B Summit North America · April 26 – 29, 2026 · Phoenix
Contact us at events@forrester.com.