Ideas Into Action: The Future Of Customer Experience Starts Here
At CX Forum West, you’ll gain the insights, connections, and practical strategies to turn customer experience into measurable business impact. Over two focused days, CX, B2C marketing, and digital leaders will confront today’s toughest experience challenges and uncover new ways to create value for customers and the business.
Learn how to scale AI-powered experiences without losing the human connection; prove the value of CX investment; strengthen customer trust and loyalty; and align teams around the journeys that matter most. Through trusted research, practical frameworks, and real-world examples, you’ll exchange ideas with peers, explore proven strategies, and gain the confidence to transform ambition into measurable results.
Bring your biggest challenges — leave ready to put ideas into action.
Why Attend CX Forum West
CX Forum West 2027 returns for leaders who want to go beyond mere inspiration and gain traction going forward.
Accelerate Outcomes
Turn customer understanding into outcomes that drive growth, loyalty, and resilience, even amid uncertainty.
Align Teams
Unite teams around shared priorities to deliver seamless, end‑to‑end experiences.
Prove CX Value
Go beyond metrics to demonstrate the business impact of CX, from revenue and retention to efficiency and trust.
Cut Complexity
Cut through the noise with research-backed perspective to prioritize what matters most and let go of what doesn’t.
Lead Confidently
Validate decisions and challenge your thinking alongside Forrester analysts and peers navigating similar pressures.
Earn Trust
Prepare for an AI-driven future where trust is earned, not assumed, and where experiences must feel transparent, human, and credible.
Who Should Attend
- CX: Develop next-level strategies to retain customers and demonstrate business impact through exceptional experiences.
- B2C Marketing: Cultivate loyalty by aligning strategy with brand promise and uncovering powerful consumer insights.
- Digital: Harness cutting-edge technologies and AI to accelerate customer acquisition and improve engagement metrics.
What You’ll Experience
Discover the practical insight you need to move from strategy to execution.
Insight-Rich Sessions
Attend research-driven keynotes and sessions grounded in Forrester frameworks.
Peer Networking
Connect with leaders solving similar challenges across industries.
Hands-On Guidance
Join interactive discussions and programs that turn ideas into action.
Strategic Tools
Get frameworks and models to take back and activate within your organization.
Different By Design
CX Forum West delivers independent, research-backed insight without bias. Every session is built for activation, trusted knowledge, clear direction, and strategies you can use immediately to drive outcomes and accelerate progress.
Forrester CX Events On LinkedIn
Forrester CX events bring together customer experience, marketing, digital, and technology leaders to turn ideas into action.
Event Tickets
Already a Forrester client with pre-purchased tickets? Please contact events@forrester.com for assistance with your registration. All others, please click below to register.
Early Bird
Early bird pricing available through December 31, 2026.
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Clients
$799 USD
$1,099 CAD -
Non-clients
$899 USD
$1,199 CAD
Team Discounts
Receive 5 tickets for the price of 4 in one transaction. No code required, add 5 tickets to your cart and receive 20% off. Additional discount voucher codes do not apply. Early bird pricing available through December 31, 2026.
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5 Clients
$3,196 USD
$4,396 CAD -
5 Non-clients
$3,596 USD
$4,796 CAD
Please be aware that the currency charged to your credit card will match the currency designated in your registered account, which may differ from the displayed prices. View event terms & conditions here.