Director, Global Consumer Insights, TOMS
Storyteller meets data therapist. Adam Blumenfeld oversees development, execution and analysis of consumer research and insight projects at TOMS. Through a mix of quant and qual analysis, he analyzes global shifts across fashion, technology, politics and other industries, providing context behind nascent-stage viral trends worth capitalizing on.
Over the last 10 years, Adam has worked client, agency and vendor-side in consumer insights. This unconventional path gives him a unique perspective on communicating data-driven stories to different levels of an organization.
At TOMS, Adam is currently tasked with synthesizing philanthropic trends and layering them into the organization’s larger marketing strategy.