Chief Marketing & Public Relations Officer, Ally Financial
Andrea Brimmer is the chief marketing and public relations officer of Ally Financial, an innovative financial services company known for its disruptive brand and relentless focus on its customers. Andrea joined Ally at the dawn of the financial crisis, when the company faced intense challenges – transitioning from its roots as a captive auto finance company, while also launching the first-ever online-only deposits franchise, Ally Bank. She spearheaded the creation of the Ally brand, developing everything from the brand pillars and cultural framework to the value proposition and delivery in the marketplace. Under her direction, Ally emerged with a strong reputation as a “different” kind of financial services company, dedicated to solving customer pain points that traditional institutions ignored.
Since 2009, Ally has grown and diversified, adding corporate finance, online brokerage and wealth management, home mortgage and insurance products to its legacy portfolio of auto loans and banking. Andrea was named chief marketing officer in 2015. In 2016, she launched the company’s first unified brand campaign, “Do It Right”, highlighting Ally’s unique focus on doing the right thing for customers. The campaign not only aligned the full scope of the company’s product offerings under one mantra, it also reflected the company’s internal culture and core values. “Do It Right” became a point of pride for Ally and resulted in the highest consumer brand sentiment and awareness in company history.
Prior to joining Ally in 2006, Andrea spent 20 years on the agency side in Detroit, where she led the Chevrolet account and launched the iconic American Revolution campaign. She earned her bachelor’s degree from Michigan State University, where she also played varsity collegiate soccer for four years.