VP, Group Research Director, Forrester
Monica is a visionary B2B executive with a passion for marketing. She has more than 20 years of experience in global positions across marketing disciplines ranging from product marketing to field marketing. Monica excels at problem solving and has a keen eye for market trends. She was an early adopter of online marketing, e-commerce, mobile marketing and marketing automation. With experience leading large and small teams, Monica has a wealth of organizational and operational know-how.
Prior to joining SiriusDecisions, Monica held executive positions at AMD, IBM and Cisco, where she was responsible for marketing strategy, demand generation campaigns, online marketing, channel enablement, sales enablement and marketing operations, as well as field, product, solution, channel and industry marketing. Monica also ran her own successful boutique consulting business specializing in marketing strategy development, where she worked with enterprise and start-ups in a variety of industries, including healthcare, finance, retail, high-tech and telecommunications. She started her career as a sales rep.
Monica received a bachelor of commerce degree from McMaster University in Canada.