Director, Commercial Operations and Technology, Eaton
Nina joined Eaton’s EMEA marketing function in January 2015 to lead Eaton’s digital marketing transformation in the region. Her role includes development of digital marketing processes, deployment of supporting technologies and systems and building skills, capabilities and the culture needed for a modern marketing organization. In January 2018 sales enablement and operations were added to her remit.
Prior to joining Eaton, Nina led the marketing communications function for the Indirect business at Colt, a European IT and telecommunications provider for five years, before which she was at Nortel, a Canadian an IT and telecommunications vendor, performing a range of marketing roles spanning global campaign management, partner marketing, demand generation, field marketing and segment marketing.