Principal Analyst, Forrester

Seth brings more than 20 years of experience leading sales operations, service operations and marketing organizations. He excels at leveraging data, process and technology to drive growth in organizations of all sizes and in all industries.

Before joining Forrester, Seth spent the last five years as a consultant and senior vice president leading sales operations and marketing organizations for multiple private equity–backed companies ranging in size from $200 million to $1 billion, where he was responsible for customer acquisition, sales execution and compensation.

Before going into private equity, Seth led sales operations for Carl Zeiss Meditec in the United States and held multiple executive sales and service roles at GE Healthcare, including leading sales operations for GE Life Sciences EMEA, building and running a global lean organization for the $3 billion life sciences division of GE Healthcare, and leading sales enablement for the U.S. region (which represented $7 billion of GE Healthcare’s revenue).

Seth received a BBA in marketing and a master’s in finance from the University of La Verne, has an MBA from the University of Oxford, and is currently completing his MS in data science at Northwestern University.