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The Seventh Wave: How AI Will Change The Technology Industry

George Colony 3 days ago
As AI rewrites the rules of business, lessons from past technology shifts will only go so far. Forrester’s CEO examines the impact that AI will have on the big five consumer tech companies and the tech sector more broadly.
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A Peek At Bank Of America’s AI Playbook

Brian Hopkins 3 days ago
Bank of America has quietly built one of the most disciplined AI strategies in financial services. In this case study, we explore how the bank laid a data-first foundation, scaled its virtual assistant Erica, and turned AI into a compounding advantage — offering valuable lessons for any organization navigating digital transformation.
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Parting Lessons From CX Summit North America To Help You Deliver The Total Experience

Rick Parrish June 26, 2025
As another CX Summit North America draws to a close, it’s time to get to work. Use these takeaways to help you create your action plan for transforming the experiences you offer.

Ultimate Guide To The Top 10 Emerging Technologies

Discover the top 10 emerging technologies shaping 2025, based on Forrester’s exhaustive research. Explore the impact, use cases, and benefit horizons of technologies like agentic AI, synthetic data, quantum security, and more.